TAKE THE PURPLE PLEDGE

Worldwide, 47 million people are living with Alzheimer's and other dementias.
Help us turn the world purple. Commit to raising awareness in June for Alzheimer's & Brain Awareness Month.

Go Purple!

Purple is the official color of the Alzheimer's movement.

Wear Purple


Get purple gear to wear on June 21 – and all month long

Shop for the Cause >

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Turn Facebook & Twitter Purple


Upload this graphic as your profile picture and tell the world it’s time to #ENDALZ!

Visit us on Facebook >

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Look Who's Going Purple

Show us your purple

Use #GoPurple and #ENDALZ when you post your purple pictures on social media.

Take Action

Get involved today – because your brain is worth saving!

Get the Facts

By learning the facts, you can help change the numbers.

Each time you talk about Alzheimer's disease, you help raise awareness and inspire action.


47 million worldwide

Worldwide, 47 million people are living with dementia.

604 billion USD per year

The annual global cost of dementia is $604 billion in U.S. dollars.

2030: 76 million people

The number of people living with dementia worldwide is set to skyrocket to 76 million by 2030.


In the United States, Alzheimer's disease is a triple threat.

Every 67 seconds someone
in the United States
develops Alzheimer's.

Alzheimer's disease is the
sixth leading cause of death
in the United States.

Alzheimer’s is the only cause
of death in the top 10 that
can’t be prevented, cured or slowed.

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