GO PURPLE

Purple is the official color of the Alzheimer's movement. 

Turn Facebook Purple

Turn Facebook Purple

Change your profile picture to raise awareness.
 
 

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Wear Purple

Between May 16 and June 30, take 20% off your purchase with code ABAM2022.  
  Shop for the cause

#ENDALZ

Share why you go purple

Use this hashtag to join the conversation.
 
 

Get Inspired

Look Who is Going Purple

Laurie Hernandez
“Being present when I was with [my grandmother] was the best way to show respect for her and everything that she’d done.”
Laurie Hernandez, professional gymnast
Peter Gallager
“Alzheimer's is a harrowing journey, but there are moments of grace and poetry where for a moment, the person you love makes
themselves visible."
Peter Gallagher, actor
Yvette Nicole Brown
“My dad has me and I have him. We are taking this journey together.”
Yvette Nicole Brown, actor
Oscar Nunez
Oscar Nunez, actor and longtime #ENDALZ Celebrity Champion, raises Alzheimer's awareness for his dad and grandmother.
Oscar Nunez, actor
Kimberly Williams-Paisley
“It’s okay to be vulnerable, open and honest about what happens when someone you love has dementia.”
Kimberly Williams-Paisley, actor
Jeff Henderson
“When we talk about how we are facing this disease, it helps us feel less alone.”
Jeff Henderson, Olympic gold medalist, track and field
Rita Wilson
“Caregivers are just amazing angels. I am in awe of their ability to do the job of taking care of someone with Alzheimer’s.”
Rita Wilson, actor
Madison Cowan
“The power is in the present. You can carry on loving somebody in that given moment, each and every day.”
Madison Cowan, celebrity chef
Amy Aquino
"With Alzheimer’s, so many things seem like they are insurmountable — but if you call on all the resources available, in your community and in yourself, you can find a way through."
Amy Aquino, actor
David Hyde Pierce
“It’s important to know that you’re not alone. We are all in this together and are here for you.”
David Hyde Pierce, actor

Share your story

Be part of our gallery by sharing a photo on Instagram or Twitter using the hashtags #ENDALZ or #EndAlzheimers. Follow us at @alzassociation to stay tuned in to all the ways you can take action in June.


TAKE ACTION

THE DAY WITH THE MOST LIGHT IS THE DAY WE FIGHT®

On June 21 — the summer solstice — people from across the world will fight the darkness of Alzheimer's through a fundraising activity of their choice.


JOIN THE FIGHT
Turn Facebook Purple

Donate today so we can continue accelerating critical research and providing 24/7 support to those affected by Alzheimer’s.


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#ENDALZ

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