In Fiscal Year 2007, we did more than ever before to raise concern about Alzheimer’s disease and awareness of the Association's mission.

Alzheimer's Disease Fact and Figures

Our first Alzheimer’s Disease Facts and Figures report provided comprehensive Alzheimer statistics on prevalence. Report findings indicated that Alzheimer’s is currently the seventh-leading cause of death and that someone in America develops Alzheimer's every 72 seconds.

Champions public awareness campaign

Our new MOVE, OPEN and VOICE Champions public awareness campaign appeared in major consumer magazines, reached out to millions of Americans and asked them to become Alzheimer Champions at http://www.actionalz.org/.

The campaign also featured Celebrity Champions such as David Hyde Pierce, Olympia Dukakis, Dick Van Dyke, and Westminster Dog Show winner and Alzheimer therapy dog Diamond Jim.

Facts and Figures and the campaign launch earned us 140 million media impressions, with prominent placements with The New York Times, The Wall Street Journal, USA Today, the Today show, the CBS Evening News, Newsweek, the Associated Press and Reuters.

We continue to urge Congress to appropriate $1 billion annually for Alzheimer research at the National Institutes of Health. To get our message to lawmakers, we mobilized hundreds of advocates at our Public Policy Forum and through its second online "Virtual Visit." The Forum's keynote speaker, former Nebraska governor and U.S. Senator Bob Kerrey, asked advocates to champion the issue of planning for long-term care.

Our advocacy efforts allowed us to secure or grow funding for several key programs:

• Received a $100,000 increase in funding for the Safe Return program
• Secured $1 million for our 24/7 Helpline
• Secured $1.6 million in funding for the Centers for Disease Control and Prevention (CDC) Brain Health Initiative

We helped to pass legislation in four states that brought individuals with Alzheimer’s, state agencies, legislators, care providers and caregivers together to develop comprehensive State Government Alzheimer’s Disease Strategic Plans.

Alzheimer’s Association Memory Walk®, our signature fundraising and awareness event, took place across the country and broke records for participation and raised over $31 million.

We had our most successful Rita Hayworth Gala since its inception, with a grand total raised of $3.2 million to support full mission activities.

With many thanks to our loyal supporters, we reached a funding milestone. For the first time in our history, our total national revenues reached nearly $100 million ($97.7 million).

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