INCREASING CONCERN AND AWARENESS
The Alzheimer's Association observed the inaugural World Alzheimer's Month in September 2011, encouraging participants to raise awareness of the disease throughout the month. Efforts included social media activities and fundraising events taking place on Alzheimer's Action Day (Sept. 21).
The month's theme, "The End of Alzheimer's Starts with Me," spotlighted everyday people taking heroic action in the fight against Alzheimer's.
This initiative reached 300,000 Facebook friends, educated more than 3.5 million employees nationwide and generated 100 million earned media impressions.
Alzheimer's Disease Facts and Figures, an annual report released by the Alzheimer's Association, revealed the burden of Alzheimer's and dementia on individuals, caregivers, government and the nation's health care system. The 2012 report also contained data on the impact of the disease in every state across the nation and included a special report on people with Alzheimer's and other dementias who live alone.
During National Alzheimer's Disease Awareness Month (NADAM) and National Family Caregivers Month in November, the Association's outreach efforts focused on our report, Alzheimer's from the Frontlines: Challenges a National Alzheimer's Plan Must Address, which offered insights, perspectives and opinions from individuals across the country who participated in the public input process to inform the first-ever national plan to address Alzheimer's.
National television advertising campaigns focused on Walk to End Alzheimer's® and Alzheimer's disease awareness. Spots appeared on shows such as "The First 48" (A&E), "The Today Show" (NBC), "Good Morning America" (ABC), "Morning Joe" (MSNBC), "Sanjay Gupta" (CNN). Print advertisements were published in Real Simple, Time, People, Money and Ebony, and a second-year radio campaign ran on the "Tom Joyner Morning Show."
The Alzheimer's Association acted as a knowledge partner on the survey, "Women and Alzheimer's Disease: The Caregiver's Crisis," which revealed the increasing demands on women to balance career, parenthood and caregiving. Conducted in partnership with Working Mother Media, the results highlighted the growing number women
serving as a primary caregiver for a family member with dementia.
The Alzheimer's Association Alzheimer's Early Detection Alliance (AEDA), a group of companies and organizations dedicated to raising awareness of Alzheimer's disease among their employees, grew by nearly 38 percent in FY12 to include 1,496 participants, 32 of which are internationally based.
Together, these organizations are able to extend Alzheimer's information and support to more than 4 million employees.
In February 2012, the Association held its annual In Good Company national corporate recognition conference in San Diego. Bare Escentuals, Inc. and Threadless received the Mission Mover Award, the highest honor given to companies that have made a tremendous impact on the delivery of the Association's mission. Both companies participated in cause marketing promotions during World Alzheimer's Month.
For the second year in a row, the Alzheimer's Association was recognized as the "top large nonprofit to work for" by The NonProfit Times and ranked number five among the top 50 non-profits overall. The ranking was based on a survey completed by employees, rating the organization on areas such as leadership planning, culture and communications, compensation and recognition, employee-supervisor relationships, training and education, work/life balance and their overall satisfaction.