GROWING REVENUE SUPPORT OF THE MISSION
The Association's efforts to advance mission-related activities of care, support and research would not be possible without a nationwide network of passionate and involved constituents and organizations. In FY2012, individuals, families, companies and communities across the country raised $249 million. Of this amount, a majority was received in the form of gifts from individuals, foundations and membership organizations. Planned gifts also made up a significant portion of overall fundraising.
Through e-outreach, print mailings and telephone calls...
contributed more than
Members of the Alois Society are donors who contribute $1,000 to $10,000 throughout the course of a year. In FY12, through targeted cultivation and stewardship strategies, the Alois Society encompassed 4,907 constituents.
Donations from this group totaled more than $7 million.
Members of the Aspire Society contribute $10,000 to $999,999 throughout the course of a year, supporting a wide range of strategically important initiatives for the Association.
Together with the Alzheimer's Association Zenith Society, they contributed $17.7 million in FY12.
The Alzheimer's Association Zenith Society represents the Association's leading philanthropists. Members make gifts of $1 million or more and play an active role in guiding which projects to fund with their collective resources. In FY12, the group grew to include 56 members and awarded five research grants totaling $2.25 million. In addition, the Zenith Society donated $1 million to create the Global Alzheimer's Association Interactive Network (GAAINTM), a first-of-its kind virtual database enabling Alzheimer's researchers across the world to share the latest information in the field.
Since its inception, the Zenith Society has awarded over $30 million to more than 100 researchers worldwide.
The original investment made in these researchers and their studies have generated subsequent funding of more than $631 million from additional sources.
Members of the Founders Society place the Association in their estate plans, creating a lasting legacy in the fight against Alzheimer's. In FY12, estate gifts totaled $36.4 million. For many individuals, these contributions are the single greatest way to make a philanthropic impact and help change the course of Alzheimer's.
...estate gifts totaled $36.4 million.
In the workplace, the Association was fortunate to receive generous donations from corporations and their employees. At the national level alone, gifts from corporate friends and partners and workplace giving contributions totaled more than $5.6 million.
Blondes vs. Brunettes®, a series of flag football games targeted at young, professional women, are now held in more than 25 markets.
The campaign continues to grow; in FY12, BvB raised more than $1 million for the first time.
Fall 2011 marked the debut of Walk to End Alzheimer's®, a re-brand of the Association's walk events, including a new visual identity, call to action and day-of experience. Held in more than 600 communities nationwide, constituents were eager to be a part of this action-oriented event.
The Longest Day®, a sunrise-to-sunset relay held on the summer solstice, raised more than $200,000 in its first year, showing great potential as a future signature event. On
June 20, participants ran, biked, walked and performed other activities to honor the
dedication, endurance and love of those facing Alzheimer's disease.
The event attracted outstanding viral interest,
gaining 38,000 fans on Facebook.
On Jan. 13, 2012, the first annual "Hilary for Charity," an evening of laughs with celebrities, comedians and musical performances, raised awareness of the fight against Alzheimer's. With the help of an active volunteer committee, husband and wife team Seth Rogen and Lauren Miller worked tirelessly to create and execute the event. In its first year, Hilary for Charity brought in more than $300,000 for the Association's care, support and research efforts.
In March 2012, the Alzheimer's Association was HSN's Charity of Choice. Through a unique partnership, HSN promoted awareness of the Association's mission for the entire month of March and sold jewelry pieces inspired by Rita Hayworth's collection. Customers who shopped by phone or online at hsn.com had the opportunity to make a donation to support the Association's mission. Proceeds, combined with donations from shoppers, raised nearly $400,000.
In an effort to help accelerate critically needed research and raise awareness, the Alzheimer's Association hosted Part the Cloud, a volunteer-led, star-studded evening of entertainment and inspiration, on May 5, 2012, in Menlo Park, Calif. The event, which raised nearly $2 million, featured a live performance by American icon and living legend Tony Bennett and appearances by Bill Walton, Joan Baez, Mickey Hart, Terry Moran, Virginia Madsen and well-known local celebrities. Part the Cloud was created by Alzheimer's advocate and philanthropist Michaela (Mikey) Hoag.
Created by Zenith Society member and Alzheimer's advocate Michaela (Mikey) Hoag, Part the Cloud was a volunteer-led, star-studded evening of entertainment and inspiration to help accelerate critically needed research and raise awareness for the Alzheimer's Association. Held on May 5, 2012, in Menlo Park, Calif., the event raised nearly $2 million and featured a live performance by American icon and living legend Tony Bennett, as well as appearances by Bill Walton, Joan Baez, Mickey Hart, Terry Moran, Virginia Madsen and other well-known local celebrities.
In 1984, Princess Yasmin Aga Khan held the first Alzheimer's Association Rita Hayworth Gala to honor her mother, the actress Rita Hayworth, who died as a result of Alzheimer's disease. In FY12, the Rita Hayworth Galas, chaired by Anne Hearst McInerney and Jay McInerney in New York and June Barnard in Chicago, raised a combined $2.7 million. The galas honored philanthropists Somers Farkas, Joan and Paul Rubschlager and corporate partner HSN.
The Rita Hayworth Galas have raised more than $59 million to benefit the Association.
At "A Night at Sardi's," an annual celebrity musical revue, prominent entertainment industry leaders and celebrities gathered to recognize advances in the fight against Alzheimer's. Laurie Burrows Grad, who began the event to honor her father, the late playwright/director Abe Burrows, chairs the event alongside her husband, Peter Grad. In FY12, the event celebrated its 20th anniversary, honoring Susan Disney Lord with the Caregiver of the Year Award and the hit CBS television series "Unforgettable" with the Abe Burrows Entertainment Award.
The event has raised more than $20 million for Alzheimer's care, support and research.
FY12 was the 10th anniversary of Forget Me Not Days, an event hosted annually by Bankers Life and Casualty Company and Alzheimer's Association chapters across the country. On May 18 and 19, Bankers Life employees teamed up with Association chapters to collect donations and distribute specially marked packages of forget-me-not seeds to increase public awareness of Alzheimer's. This year's event raised $320,000, marking an increase of more than 100 percent increase over the previous year. Bankers Life also made an additional contribution of $100,000 in support of the mission.