This public relations team member will be responsible for executing and managing media relations efforts with a consumer and health focus ranging from promoting the family perspective to innovations in research. This includes story mining, pitch development and active engagement with reporters for both traditional and online media and fulfilling reactive media needs. Additionally, this person will be responsible for public relations plan development and execution, outreach strategies and integration across marketing communications channels, following and capitalizing on health, philanthropy and media trends, working with internal and external constituents and special projects to extend the reach of the Alzheimer's Association.
Essential Job Functions
Traditional media outreach and relationship building as it pertains to garnering consumer health and science media coverage positioning the Association as the leader.
Collaborate with internal and external partners (including key national media) to effectively create awareness about Alzheimer's
Manage outside agencies as appropriate
Develop and foster spokespeople relationships, including experts and with those impacted by the disease who are interested in telling their story publicly to raise awareness
Provide guidance and support for Association Chapters as it relates to social media and PR program execution as appropriate
Manage staff and serve as project lead as appropriate
Responsibilities require regular availability for non-standard work hours including nights, weekends
Bachelor's degree in Public Relations, Communications, or Journalism
5-7 years professional experience with public relations agency or news media, healthcare and consumer agency experience preferred.
Excellent interpersonal skills and experience managing detailed information.
Some evening and weekend hours required. Must also have the ability to travel as needed (approximately 20%).