The Sr. Specialist, Social Media will cultivate, refine and maintain the brand voice of the Alzheimer's Association on social media and content channels (Facebook, Twitter, LinkedIn, Pintrest, YouTube, Google+).
Essential Job Functions
Manage the editorial calendar of postings to social media platforms
Monitor social media channels, blog and content posts for sentiment and user interactions
Utilize manual and aggregate methods for monitoring and responding to user interactions.
Work closely with Association-wide business owners, including Public Relations and Marketing, to integrate promotions, event marketing and other priorities.
Analyze and provide insights of social media campaign results.
Assist with driving traffic and follower growth.
Research new social channels and trends to support the goals of the Association.
Bachelor's degree in journalism, marketing, advertising, communications, graphics or related field.
3+ years experience managing social media for a business or organization.
Excellent writing and copy editing skills.
Keen understanding of social media platforms.
Experience working with WordPress.
Experience working with non-profits and/or knowledge of Alzheimer's disease a big plus.
Self-motivated, self-starter, with great attention to detail and ability to manage multiple assignments simultaneously.
Excellent communications skills, both written and verbal.