The Alzheimer's Association is making a difference and so can you!
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer care, support and research. We are the largest private funder of Alzheimer research and the premier source of information and support for the more than 5 million Americans with Alzheimer's disease and their 15 million families and caregivers. The Alzheimer's Association was recently recognized as one of the top ten Best Nonprofits in 2013 in the Non-Profit Times 50 Best Places to Work. We are proud to say that this is the fourth year in a row that we've won this award! We offer an excellent work environment and career development opportunities, coupled with competitive benefits and pay.
The Associate Director, Marketing, supports the Director, Marketing & Branding and the entire organization through implementation and project management of consumer campaigns, advertising, and mass market events.
This position is based in: Chicago
Expected Travel: Up to 20%
Essential Job Functions
In collaboration with the Director, Marketing & Branding, internal stakeholders and outside agencies, implements year-round advertising plan and measurement for the national office to increase concern & awareness of Alzheimer's disease and the Alzheimer's Association.
Serves as lead project manager and creative director for nationwide consumer campaigns to increase concern & awareness and drive constituent engagement including fundraising, advocacy action, and participation in mission activities of the Alzheimer's Association.
Provides support and guidance to field staff in order to increase nationwide marketing efforts and constituent engagement.
Identifies new or expanded products/services to improve Association marketing position. Effectiveness measured by qualitative evaluation of cooperation and synergy, as well as quantitative measures of marketing program.
KNOWLEDGE AND SKILLS:
Experience in advertising management in business or organization with multiple products or business lines and multiple locations, such as a franchise organization.
Experience in advertising (strategy, creative or media) and at least some elements of integrated marketing program.
Experience in account management in marketing or advertising firm, with some understanding of o Market research o Advertising strategy and creative o Media planning and buying for national and local media
Very collaborative and team-oriented.
Works effectively across groups through respect, knowledge and ability to persuade and influence
Highly strategic and creative, while still detail oriented
Clear thinker and communicator
Familiar with qualitative and quantitative evaluation of marketing and advertising
Knowledge of e-commerce and related revenue-generating opportunities
Experience in product development and/or new product introduction
PHYSICAL AND MENTAL REQUIREMENT:
Strategic and creative thinking
Big picture perspective with detailed follow through
Clear vision and forward thinking
Change agent, able to challenge the status quo while building collaboration across functions for new direction
Excellent communications, presentation and influence skills
Able to understand, use and assess qualitative and quantitative market research and measurement tools
Bachelor's degree in Marketing, Advertising or a related field.
3-4 years marketing position in a corporation, healthcare or consumer goods organization, or agency.
2-3 years experience in advertising strategy and creative development and media planning for consumers.
2-3 years experience in conducting or commissioning market research to define and segment target audiences.
Experience in product management, including positioning, distribution and sales, in business with multiple products.
Account management experience desirable.
Presentation and sales or new business development experience desirable.
Must have the ability to travel on Association business as needed.