The Specialist will execute the creative production of cross-departmental e-mail communications within the Direct Marketing Department, creating and coding keeping within the creative strategies relevant to branding guidelines within the Association. Will also support the DM team in representing Brand and Design guidelines with the external vendor for all of Direct Marketing.
Essential Job Functions
Develop email design for cross-departmental email campaigns.
Work with supervisor and internal staff from various departments (including copywriters) to create original email designs, constantly evaluating and making changes to layout to bring cohesiveness to the email program.
Works as the design liaison for the start of many external email projects, working to make sure the needs of the external department are met and are conveyed back to the digital team.
Works to design emails that render accurately within many email clients.
Identifies new creative techniques and email best practices to enhance email program - while following recommended email campaign strategy
Handles print and web ad design projects to meet specifications provided.
Assist in additional email support within Direct Marketing Department
Shares coding responsibilities with other team member in creation of national e-outreach campaigns.
Tests emails for rendering issues, then loads into Convio for review, executing changes as needed.Sends emails unassisted - able to set up campaigns, messages, and a/b tests.
Identify new creative techniques and email best practices
Work to uncover email best practices and share ideas with team about new designs, tests, etc.
Represent Alzheimer's brand and design guidelines in DM strategy meetings and planning.
-Other duties as assigned
Associate's or Bachelor's degree in design or related field, or equivalent experience
2+ years design/HTML development experience, preferably in a not-for-profit environment