The National office, located in downtown Chicago, seeks an individual for the Director, Direct Marketing role. This position will provide leadership for a robust department, creating efficiencies that best serve both internal Association departments and external donors and constituents, providing a consistent and exceptional customer experience. In this position you will be required to lead the Association's organization-wide direct marketing program through direct mail, telemarketing, and internet initiatives to increase awareness, revenue and engage new constituents with the organization. In addition, ensuring seamless integration of national office and chapter activities in these areas is critical to success. The incumbent will be responsible for growing annually approximately $44 million in revenue and recruiting and retaining new constituents outside of revenue.
This is a full time position and will be based in Chicago, IL.
Essential Job Functions
Plan and implement direct marketing strategies to achieve the greatest return on investment;
Manage department budget; supervise execution of the annual marketing plan in order to accomplish revenue, reach and expense objectives. This includes:
Developing, leading and managing direct marketing staff and agency/agencies involved in direct marketing campaigns
Directing the editorial and graphics content of all direct marketing products to meet brand and message standards
Testing and implementing new strategies to expand constituent base and increase ROI
Providing technical expertise to all divisions and departments (i.e. constituent events, conference marketing, advocacy, etc.)
Participating in cross-functional team to develop and implement organization-wide intermediate gifts program ($1,000-$9,999)
Offering ideas that may result in improvements in revenue generation or better services
Working with Mass-Market team leadership to support and implement the Strategic Plan
Leading organization efforts to acquire, retain, convert and engage e-constituents across interest areas in the cause and the Alzheimer's Association
Providing expertise to Planned Giving and implementing Planned Giving Marketing Strategies.
Leading efforts in enhanced segmentation, reporting and analysis to help inform the organization's strengths and key opportunities
Bachelor's Degree or higher in Direct Marketing, Marketing, Strategic Communications or a related field
7-10 years experience, preferably in a federated VHA environment in the areas below:
Providing vision and direction to a direct marketing agency, as well as developing and leading a team of direct marketing professionals
Proven leadership and management experience
Problem solving and finding efficiencies to serve both internal departments and external constituents
E-marketing strategies, testing, and implementation
Cultivation, stewardship, and renewal strategies for donors at all levels
Setting strategies in copy, offers, packages and list selection
Establishing and managing a multi-faceted marketing plan and budget
Overseeing execution of the plan - must understand how to set up and read direct mail tests
Reading direct marketing results, and setting up metrics to keep track of whether plans are achieving the desired results
Presenting complex marketing activities in an easy to understand format, both in writing and verbally
Empowering staff to make decisions and problem solve, helping to identify efficiencies in their day to day tasks
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