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Director, Direct Marketing

Job Location

IL

General Summary

The National office, located in downtown Chicago, seeks an individual for the Director, Direct Marketing role.  This position will provide leadership for a robust department, creating efficiencies that best serve both internal Association departments and external donors and constituents, providing a consistent and exceptional customer experience.  In this position you will be required to lead the Association's organization-wide direct marketing program through direct mail, telemarketing, and internet initiatives to increase awareness, revenue and engage new constituents with the organization.  In addition, ensuring seamless integration of national office and chapter activities in these areas is critical to success. The incumbent will be responsible for growing annually approximately $44 million in revenue and recruiting and retaining new constituents outside of revenue.

This is a full time position and will be based in Chicago, IL.

Essential Job Functions

Plan and implement direct marketing strategies to achieve the greatest return on investment;

Manage department budget; supervise execution of the annual marketing plan in order to accomplish revenue, reach and expense objectives. This includes:

  • Developing, leading and managing direct marketing staff and   agency/agencies involved in direct marketing campaigns
  • Directing the editorial and graphics content of all direct marketing products to meet brand and message standards
  • Testing and implementing new strategies to expand constituent base and increase ROI
  • Providing technical expertise to all divisions and departments (i.e. constituent events, conference marketing, advocacy, etc.)
  • Participating in cross-functional team to develop and implement organization-wide intermediate gifts program ($1,000-$9,999)
  • Offering ideas that may result in improvements in revenue generation or better services
  • Working with Mass-Market team leadership to support and implement the Strategic Plan
  • Leading organization efforts to acquire, retain, convert and engage e-constituents across interest areas in the cause and the Alzheimer's Association

Providing expertise to Planned Giving and implementing Planned Giving Marketing Strategies.

  • Leading efforts in enhanced segmentation, reporting and analysis to help inform the organization's strengths and key opportunities

Minimum Requirements

Bachelor's Degree or higher in Direct Marketing, Marketing, Strategic Communications or a related field

7-10 years experience, preferably in a federated VHA environment in the areas below:

  • Providing vision and direction to a direct marketing agency, as well as developing and leading a team of direct marketing professionals
  • Proven leadership and management experience
  • Problem solving and finding efficiencies to serve both internal departments and external constituents
  • E-marketing strategies, testing, and implementation
  • Cultivation, stewardship, and renewal strategies for donors at all levels
  • Setting strategies in copy, offers, packages and list selection
  • Establishing and managing a multi-faceted marketing plan and budget
  • Overseeing execution of the plan - must understand how to set up and read direct mail tests
  • Reading direct marketing results, and setting up metrics to keep track of whether plans are achieving the desired results
  • Presenting complex marketing activities in an easy to understand format, both in writing and verbally
  • Empowering staff to make decisions and problem solve, helping to identify efficiencies in their day to day tasks

 M/F/D/V

Click here to apply online:

 



 



Or mail resume and cover letter to:

Send resume to:
Alzheimer's Association, National Office
225 N. Michigan Ave, Suite 1700
Chicago, IL 60601

We are an Affirmative Action, Equal Opportunity Employer and we appreciate your interest in the Alzheimer's Association.

 

 

 

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Alzheimer's Association

Our vision is a world without Alzheimer's
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.