The Manager, Communications & PR supports a wide range of internal and external communications/PR activities for the Alzheimer's Association, Maine Chapter. The manager assists in the implementation of the Alzheimer's Association overall strategic plan by increasing awareness of the association and its many involvements throughout the state and by creating strategic partnerships with all aspects of public outreach. A primary focus of the position is coordinating and unifying marketing/public relation activities. The marketing/ public relations function requires an individual who is highly organized, and has excellent communication and interpersonal skills.
Essential Job Functions
Enhance the overall public awareness and image of the Alzheimer's Association to key audiences.
Create strategic partnerships with established media outlets to increase the level of awareness of the Alzheimer's Association cause
Manage and progress the use of social media as it relates to raising awareness for the cause
Update and maintain Chapter's multiple websites and e-communications as needed
Implement and continually develop a proactive marketing/public relations program to strengthen profile of the Alzheimer's Association.
Develop pool of personal stories from constituents served by the Association; identify candidates, interview and prepare story for publication via various communication channels
Write and distribute all news releases, media advisories, PSA's and other communications promoting the work of the Alzheimer's Association.
Serve as a source of information about Alzheimer's Association for press, members, industry partners, and other audiences.
Work across departments internally to further marketing/public relations mission and deliver messages clearly and effectively. Must promote and publicize progress internally on initiatives relative to the overall strategic plan.
Provide ongoing strategic efforts to senior staff at the Alzheimer's Association regarding all communications initiatives.
Gather materials and information, package, format, organize and distribute one monthly e-newsletters and one bi-annual print newsletter, and the Annual Report.
Participate in special projects/assignments as necessary.
Provide project/program status reports to members of senior staff as required.
Superior verbal and written communication skills
Ability to work on multiple projects and in a deadline-oriented environment
¬†Strong interpersonal skills, with proven effectiveness to engage others in fulfilling the mission
Ability to work independently; self-motivated
Must be team player committed to constant improvement and creative approaches in changing situations
Must display good judgment and exhibit strong customer-service orientation
Commitment to the mission and goals
Minimum four years of professional experience in communications/marketing/public relations handling multiple responsibilities.
Bachelor's degree in communications, public relations, journalism, or related discipline.
Association/nonprofit communications experience is preferable.