Generation Alzheimer's:
The defining disease of the Baby Boomers

Starting this year, more than 10,000 baby boomers a day will turn 65. As these baby boomers age, one in eight will develop Alzheimer’s – a devastating, heartbreaking disease. It’s no longer their grandparents and parents who have Alzheimer’s – it is them.

What’s more beyond the 10 million baby boomers who will either die with or from Alzheimer’s, millions of caregivers will be devastated not only by the progressive loss of their loved one, but also by the care they will themselves provide – care that could negatively affect their  health, their financial security, and their future.

Beyond the sheer numbers of those whose lives will be forever altered by this disease and its emotional and physical impact, the economic burden on families and the nation will be staggering - making Alzheimer’s the defining disease of the baby boom generation.