Our goal: 5 million Champions

Thank you for showing your "purple spirit" and joining millions of other Champions.

Champions so far

1,773,187

Sign up and be counted!

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You have the power
Help get families support and researchers closer
to stopping
this disease.

American Express Cardmembers can redeem reward points for donations.

Make a difference

1,500 points = $15 — 24/7 Helpline
Provides reliable information and support during a crisis call.

5,000 points = $50 — Safety programs
Supports one person in MedicAlert^® + Alzheimer's Association Safe Return^®, a 24-hour response service for wandering and medical emergencies.

20,000 points = $200 — Help from a care consultant
Provides availability of an Alzheimer care consultant who can aid a caregiver in distress during the middle of the night.

100,000 points = $1,000 — Care, support and research
Ensures entry into the Alzheimer's Association Alois Society, a donor group that funds Alzheimer care, support and research.

OTHER WAYS TO 'GO PURPLE'

THANK YOU FOR MAKING OUR PROJECT #1

THE WALK

Thanks to your votes, we've won $1.5 million to begin the "Alzheimer’s Disease: Early Detection Matters" project. We are also grateful to Jay Smith, the Cardmember who submitted the project. Learn more

Start a team today

BRAIN TOUR		AT WORK		IN YOUR COMMUNITY
Learn how Alzheimer's affects the brain		Raise awareness at work		Reach out to religious leaders