Press Office Guidelines for Exhibitors and Sponsors

Press List Policy

The Alzheimer’s Association does not share its press list nor the names of those reporters who are registered for the conference.

Embargo Policy

All materials to be presented at the 2008 International Conference on Alzheimer’s Disease and Related Disorders, presented by the Alzheimer’s Association (ICAD 2008), are embargoed for publication and broadcast until the date and time of presentation at the conference, unless the Alzheimer’s Association provides written notice of change of date and/or time in advance.

All news media representatives, scientists and their funders, and exhibitors/sponsors agree to be bound by the embargoes and release times stated on news releases and other news materials issued by the Alzheimer’s Association and ICAD 2008.

If a scientist or company that is a participant in an ICAD 2008 news briefing or news release is discovered to have broken the news embargo, the Alzheimer’s Association reserves the right to remove the participant from the news briefing and remove that scientist’s/company’s information from the news release.

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Press Office

The ICAD 2008 Press Office and news briefings of are open only to members of the working press. Exhibitor and sponsor staff and representatives are not allowed in the Press Office. As a courtesy to news media representatives, ICAD 2008 strongly discourages these individuals from standing outside the Press Office and Press Briefing Room in an effort to meet with news media. Quiet areas will be available for exhibitor representatives accompanied by registered journalists to conduct interviews. Press Office staff will help schedule use of these spaces.

News Releases

As a convenience for journalists, news releases from exhibitors and sponsors related to science being presented at ICAD 2008 will be displayed in a designated area of the Press Office. Only news materials related to science being presented at ICAD 2008 will be accepted – no promotional material nor background material, and no press kits. The Alzheimer’s Association does not endorse news materials from exhibitors and sponsors.

The Alzheimer’s Association must approve all exhibitor/sponsor media materials before they are displayed at ICAD 2008. The Association reserves the right to not approve the materials for any reason.

News releases must state that the data “was presented at the 2008 Alzheimer’s Association International Conference on Alzheimer’s Disease.” First references to the conference in all news materials must use that full name. “ICAD 2008” is acceptable on subsequent references. In addition, all references in news materials to the Alzheimer’s Association must use this full name; there are no acceptable shortened forms or acronyms.

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Approval Process

Prior to Monday, July 14, 2008, a review copy of all exhibitor/sponsor media materials must be sent to Public Relations Department, Alzheimer’s Association, 225 N. Michigan Avenue, 17th Floor, Chicago, IL 60601; e-mail – media@alz.org; fax – 866-889-8478. Materials not received by July 14, 2008 will not be displayed at ICAD 2008.

Up to 100 copies of accepted press materials can be dropped off to a staff person at the Press Office during regular hours of operation. Press Office staff will not make copies of outside press materials.

News Briefings

ICAD 2008 News Briefings

Two representatives from an exhibitor/sponsor (or their consultants) may attend a news briefing at which science they have funded is presented. Additional exhibitor/sponsor representatives may be allowed to attend the briefing as space allows, at the discretion of Alzheimer’s Association Press Office staff.

Non-ICAD 2008 News Events

ICAD 2008 prohibits all news events, including news conferences, news briefings, webcasts and media receptions, both onsite at ICAD 2008 and offsite in Chicago during the hours of operation of the ICAD 2008 Press Office.

Niles Frantz
Associate Director, Public Relations
Alzheimer’s Association
312.335.5777
niles.frantz@alz.org

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