Press Room

More details, news media guidelines, a news briefing schedule and news materials will be available on this site shortly.

Embargo Policy

All materials to be presented at the 2008 Alzheimer’s Association International Conference on Alzheimer’s Disease and Related Disorders (ICAD 2008) are embargoed for publication and broadcast until the date and time of presentation at the conference, unless the Alzheimer’s Association provides written notice of change of date and/or time in advance.

All news media representatives, scientists and their funders, and exhibitors/sponsors agree to be bound by the embargoes and release times stated on news releases and other news materials issued by the Alzheimer’s Association and ICAD 2008.

If a reporter or news media outlet breaks an ICAD 2008 news embargo, the Alzheimer’s Association reserves the right to revoke their press access and credentials for the current event and future Alzheimer’s Association conferences and events.

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Media Registration and Credentials

News media may register to attend ICAD 2008 at no charge. Press registration and press badges are available only to credentialed reporters, writers or editors from recognized external print, broadcast, syndicated or online news organizations.

A maximum of four representatives from any news media outlet will be allowed to register as press for the ICAD 2008. If additional press registrations are needed, please contact the Public Relations Department of the Alzheimer’s Association at (312) 335-4078, or media@alz.org.

The Alzheimer’s Association/ICAD 2008 will not allow press registration nor issue press badges to:

• Publishers, or a publication’s advertising, marketing, public relations or sales representatives.
• Publishers, editors or reporters from in-house publications or newsletters.
• Public relations, marketing, advertising or sales staff of exhibitors, sponsors or educational institutions, or their PR firms or consultants.
• Other individuals who are not actually reporting on the meeting.

Credentials

To register as press and obtain a press badge, identification certifying that you are a member of the news media is required. This includes at least one of the following:

• A recognized press card.
• A business card showing current and verifiable employment as a reporter/writer/editor at a recognized news media outlet.
• A current membership card from the National Association of Science Writers.
AND
• A letter on the media outlet’s letterhead stating that you are on assignment to cover ICAD 2008. (Note: This is required of all freelancers.)

To apply for news media registration, click here.

Advance Registration

Members of the news media are strongly encouraged to register in advance of ICAD 2008. To apply for news media registraion, click here.

On-site Registration

On-site registration will be available in the Press Office for news media unable to register in advance. Credential requirements are the same for on-site registrants as advance registrants. Freelancers must present an assignment letter and copies of recently published work.

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News Briefings

News briefings will be held daily during ICAD 2008. A news briefing schedule that lists topics, times and presenters will be posted in the Press Office and on the ICAD 2008 website. In most cases, one-on-one interviews can be arranged with news briefing presenters. Arrangements can be made through the Press Office staff in advance of ICAD 2008 or in the Press Office during the conference.

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Video/Photo Regulations

Television, video crews and still photographers covering the meeting are required to check-in immediately at the Press Office each day.

Television, video crews and still photographers must be accompanied by an Alzheimer’s Association public relations representative at all times when shooting inside ICAD 2008. Shooting schedules should be provided in advance to ensure Press Office staff availability.

There will be no filming or still photography in ICAD 2008’s exhibit hall/poster area without advance, written permission from the Alzheimer’s Association PR Department. Again, Press Office staff must accompany anyone filming or taking photos in this area.

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Scientific Papers & Visuals

Journalists who want to view and reproduce posters, slides, graphs and other visuals to illustrate news coverage must have the presenters’ permission. Press Office staff will assist with requests to use such materials.

Scientific Presentations/Plenary Sessions

As a courtesy to presenters, television and video crews and photographers must obtain permission of the speaker and moderator before shooting presentations. Television and video crews may not use artificial lights during presentations. Lights may be used only before the session begins or after it concludes. Flash photography during scientific presentations and plenary sessions is not allowed.

Scientific Posters & Exhibits

Crews and photographers are asked not to interrupt researchers and others who are studying scientific posters and exhibits. Researchers can be interviewed in lounge areas or as they leave the scientific poster and exhibit areas. Quiet areas will be available for registered journalists to conduct interviews. Press Office staff will help schedule use of these spaces.

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Internet/Telephone/Copier Availability

• High-speed lines and/or wireless service for access to the Internet will be available to journalists in the Press Office on a first-come, first-served basis.
• Telephones will be provided to journalists in the Press Office on a first-come, first-served basis. A credit card or calling card is required for all calls.
• A photocopier will be available to journalists in the Press Office.

For questions or further information, please contact:

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