Preamble
Together the Alzheimer’s Association speaks with one, unified, and vigorous voice for the purpose of promoting our vision, achieving our mission and creating a passion that will mobilize the public to move our cause forward. This Association-wide strategic plan identifies the overarching and universal goals and strategies from which all partners throughout the Association will be able to develop annual operating and business plans as well as customized initiatives, tactics, and metrics.
Vision:
A world without Alzheimer’s disease.
Mission:
Mission:
To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
Core Values: The core values of the Alzheimer's Association are driven by the standards that drive our priorities always with the highest ethical standards, commitments and organizational decisions.
The core values guide our behaviors and judgments, including how we carry out our mission and determine our goals and objectives.
Commitment to Excellence – we lead through innovation and constant knowledge improvement in all we do.
Inclusiveness – we search out and welcome the power of diversity.
Consumer Focus – we seek always to understand, learn from and meet the needs of individuals with dementia, their families and caregivers.
Accountability – we keep our commitments and make measurable progress to achieve our mission.
Guiding Principles
There are currently an estimated 5 million people with Alzheimer’s disease in the United States. This number is expected to skyrocket to as many as 16 million people by mid-century. The promise of earlier diagnosis and the development of better medications and treatments will significantly change the experience of Alzheimer’s for millions. These factors will provide unprecedented opportunities and challenges to the Association over the next three years.
The Alzheimer’s Association is the current leader in Alzheimer’s advocacy, research and support. To enhance and strengthen this leadership position and to expand the depth, breadth, and pace of the Alzheimer’s movement, we must do more.
The Alzheimer’s Association will advance its mission by: - Expanding its nationwide reach as the “go to” Alzheimer’s organization among the general public, and by increasing the number of champions who advance the cause.
- Bringing to people the face of Alzheimer’s disease by creating opportunities for and encouraging those with the disease to speak out about the issues facing them, the impact on their families, and the needs in the communities in which they live.
- Growing substantially its leadership position in advocacy and public policy by increasing the number of advocates (those affected by the disease as well as those in the larger population) as well as the intensity and effectiveness of advocacy messages to raise the issue of Alzheimer’s disease to a higher priority societal level and to better advance the Association’s whole mission.
- Accelerating the progress in Alzheimer’s research by creating new partnerships within the scientific community and seeking new opportunities for engaging stakeholders in promoting increased support for the funding of Alzheimer’s research.
- Increasing access to and improving the quality of culturally sensitive care, services, education, and support available to people with Alzheimer’s disease and their paid and family caregivers, whether in their homes, in the community or in institutions.
2008 – 2010 (FY09 – FY11) Strategic Goals:
These five goals are highly interrelated and interdependent. While the goals are not presented in a rank-order level of importance, each goal is a high priority and will be strategically implemented through the entire Association in various manifestations.
Goal: Promoting Concern and Awareness of the Disease and the Association
To collaboratively increase, mobilize, and expand the level of concern for Alzheimer’s disease as a nationwide movement and to dramatically increase the level of awareness of the Association as the leader in the fight against Alzheimer’s disease.
Goal: Advancing Advocacy
To dramatically increase the reach, influence and effectiveness of advocacy to advance the Association’s mission through improved local, state and federal policy.
Goal: Advancing the Association’s Continuum of Care and Support
To promote and develop the full range of quality support, care, and services for individuals with Alzheimer’s and their caregivers throughout the continuum of the disease, with a special emphasis on early detection.
Goal: Advancing Research
To increase both the Association’s financial support of both biomedical and social/behavioral research and the collaborations in the broader Alzheimer’s community to fund and facilitate greater focus on unrepresented and understudied areas of research.
Goal: Advancing Revenue Support of the Mission
To increase revenue support of the full mission of the Association in a collaborative manner from a variety of sources, and to be one of the top five (5) voluntary health agencies in the country in private support.
