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Strategic Plan FY2012 - 2014
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Currently there are more than 5 million people with Alzheimer’s disease in the United States and 35 million worldwide. These numbers are expected to skyrocket to as many as 16 million and 115 million people respectively by mid-century. The potential of earlier diagnosis and the development of better treatments may significantly change the experience of Alzheimer’s for millions of people. In the meantime, the cost of care will rise exponentially for society.  These factors will provide unprecedented challenges and opportunities to the Association over the coming years.
The Alzheimer’s Association is the leader across Alzheimer’s advocacy, research and support. To enhance and strengthen this global leadership position as well as expand the depth, breadth and pace of the Alzheimer’s movement, we must do more.  From fiscal year 2012 through 2014, this strategic plan aims to aggressively advance the mission of the Alzheimer’s Association.

This collaboratively developed plan is the strategic plan for all parts of the Alzheimer’s Association and includes the overarching Association-wide strategic objectives and priority activities on which each part of the organization and its staff will be monitored and measured during the years of the plan. Annual operating and business plans for the national organization and chapters will be developed on the basis of this Association-wide strategic plan, with options for each part of the organization to go above and beyond the plan with customized and innovative initiatives and tactics.


The Alzheimer’s Association’s core values are forged by our commitment to the highest ethical standards and drive our priorities, commitments and organizational decisions. Our reputation is the ultimate asset, and these core values guide our behaviors, judgments and how we accomplish our mission:

Integrity:  We assure and maintain transparency in our relationships with each other and with our various constituencies.

Commitment to Excellence:  We lead through innovation, maximize technology to its fullest and relentlessly increase our knowledge.

Inclusiveness:  We operate in a spirit of inclusiveness by providing opportunities and forums for our many stakeholders to be represented and heard across activities throughout the Association.

Diversity:  We vigorously encourage and welcome the power of diversity, especially those who have been underserved or under-represented.

Consumer Focus:  We seek to understand, learn from and meet the needs of individuals with Alzheimer’s disease, their families and caregivers.

Accountability:  We keep our commitments and make measurable progress to achieve our mission.

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There are five strategic goals that are decidedly interdependent. Each is a priority and will be strategically implemented throughout the Association in a variety of ways.  Each goal has a single over-arching strategic objective which will move forward the mission of the Alzheimer’s Association.  Progress on strategic objectives will be measured and achieved through priority activities.

Strategic Goal:  Increasing Concern and Awareness

Strategic Objective:  Increase the momentum of the Alzheimer’s disease movement by 1) measurably increasing concern annually in the general population about Alzheimer’s disease as a critical public health issue; and 2) doubling unaided awareness of the Alzheimer’s Association among the Champions audience.

Strategic Goal:  Advancing Public Policy

Strategic Objective:  Advance public policy by securing governmental action to increase federal research investment to $2 billion, create early detection and care planning initiatives, create a federal Alzheimer plan, and implement coordinated nationwide state policy priorities.

Strategic Goal:  Enhancing Care and Support

Strategic Objective:  The Alzheimer's Association will be an early and ongoing point of contact for at least 50 percent of people diagnosed with Alzheimer's disease, either directly or through a caregiver.

Strategic Goal:  Accelerating Research

Strategic Objective:  Accelerate progress in global Alzheimer research by increasing funding by the Association, engaging more people in Alzheimer science priorities, leading global efforts to advance key issues and supporting emerging needs.

Strategic Goal:  Growing Revenue Support of the Mission

Strategic Objective:  Achieve significantly greater Association-wide mission impact by growing contributed revenue at a minimum annual growth rate of 6 percent in FY12, 8 percent in FY13, and 10 percent in FY14 to at least $240,000,000 in FY14 by increasing the number of donors and donations and by investing in both short- and longer-term growth strategies.

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Alzheimer's Association

Our vision is a world without Alzheimer's
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.