September 21 marks World Alzheimer’s Day, during which Alzheimer organizations from around the world work together to raise awareness of the disease – and the many millions of lives it affects every day.

This year, thousands of people will join the Alzheimer's Association on World Alzheimer’s Day to raise $1 million for Alzheimer care, support and research. The Harrah’s Foundation will match dollar-for-dollar up to $1 million, doubling your contribution.

Current estimates show that more than 5 million people in the United States – and 26 million people worldwide – have Alzheimer’s. And researchers predict that by 2050 the global prevalence of the disease will quadruple, affecting more than 100 million individuals.

There are many fun, easy ways you and your friends, family and co-workers can get involved to help the Association reach its million-dollar goal:

· Host a dinner party, asking guests to donate to the Alzheimer's Association what they would have spent on an evening out
· Play a Round to Remember™ – tee up with your golf group and make donations for every hole under par
· Make your own donation – then spread the word to friends, family and colleagues

Free tips, tools and kits to help are all available at www.actionalz.org.