Persona, a leading brand of sterling silver bead and charm jewelry, supports the fight against Alzheimer’s disease. As part of a philosophy of designing with purpose and supporting the good work of charitable partners, the Persona Alzheimer’s Association Collection was launched to help raise awareness and funds for the Association. From June 10, 2015 to May 31, 2018, First Jewelry Limited, the exclusive distributor of Persona, will donate 10% of the retail price of the beads and charms with a minimum commitment of $25,000 annually.
The Persona Alzheimer’s Association Collection of sterling silver beads and charms was first launched with three styles, including a silver bead inscribed with "ENDALZ" which features hand-painted enamel and Austrian crystals in a range of rich purple hues; a three-sided silver bead with hand-painted enamel in shades of purple with the inscription "The End of Alzheimer’s Starts with Me"; and a silver charm reading "ENDALZ." Each item features unique, hand-crafted designs that reflect colors and elements of the Association.
The collection has since grown to include a set of charms with colors and meaning inspired by the Walk to End Alzheimer’s® Promise Garden flowers. Launched in September, the four flower charms each feature a word of encouragement related to Alzheimer’s disease. The set also includes a multi-colored floral bead.
Visit personaworld.com/alz to learn more.