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Run to End Alzheimer's 
Run to End Alzheimer’s is an initiative launched in 2014 to give athletes the opportunity to participate in endurance events while working to end Alzheimer’s disease. Through their efforts the team support the millions affected by the disease and those who care for them.

Interested in joining the Run to End Alzheimer’s Team this season? Our official events are listed below!

  • 2016 LA Marathon - February 14, 2016
    LA Marathon participants need an official charity code to register as a member of the Run to End Alzheimer’s team on the LA Marathon Registration website. To receive a charity code contact Daniela Sarmina | 323.930.6217

    For more information about RTEA’s participation in the 2016 LA Marathon please click here

If you are interested in participating in an endurance event that is not listed please contact our chapter 24/7 Helpline 800.272.3900.



The Longest Day 
June 21, 2015
Thank you for a successful The Longest Day!
A few photos from Longest Day events in our chapter:

  1. Local landmarks go purple for the day: Pacific Park's Ferris wheel at the Santa Monica Pier; US Bank building downtown; LAX pylons
  2. Sunrise seaside walk with Alpha Kappa Alpha in Long Beach (1908 steps towards healthy living in honor of AKA's 1908 founding)
  3. Hitting the streets during Dick and Mickey's Taco Crawl
  4. Todd Pickering performing his one-man show as part of his all-day entertainment bonanza at Hollywood's The Pig and Whistle





Blondes vs Brunettes, Los Angeles 
Blondes win... first time
On Saturday, May 30 the Alzheimer’s Association, California Southland Chapter held the Blondes vs. Brunettes Powder Puff Football Game at Hollywood High School.  After three years of defeat the blondes won twelve to eight!  With 49 players on the field (each of whom had raised a minimum of $350), 9 coaches, over 30 #1 Fans (helping with fundraising), and the most people ever in the bleachers cheering on the teams, $60,000 has been raised to date. To donate visit more info about BvB or the Young Professionals Committee please contact Daniela Sarmina at or (323) 930-6217


An Unforgettable Evening 
Over half million dollars raised from An Unforgettable Evening
On May 3, the Alzheimer’s Association, California Southland Chapter held its fourth annual An Unforgettable Evening.  The event raised over $500,000 for the Disney Family Fund.  Held on the grounds of a beautiful, historic Santa Monica estate, the elegant garden party featured a performance by nine-time Grammy Award winning singer, Natalie Cole, who performed a touching duet, “Unforgettable” with her father, Nat King Cole via the magic of video.
All photos: Heather Hart | A La Mode Photo

Third Party Fundraising Events

Get Creative! 
Hold Your Own Event to Support the Alzheimer’s Association

You can have a great time and raise money too. Help us bring hope and practical support to families throughout our region by holding your own event to support the California Southland Chapter.

We encourage you to contact Daniel Wherley to discuss your ideas. He can be reached at (323) 930-6244 or by email at:


Join or start a team today.

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Alzheimer's Association

Our vision is a world without Alzheimer's
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.