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Alzheimer's & Brain Awareness Month
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Alzheimer's & Brain Awareness Month
Resources & Videos
Call Me Maybe Video Parody



The Alzheimer's Association is moving our awareness month from September to June. This new month will be called Alzheimer's & Brain Awareness Month (ABAM).— a time to shine a purple light for the millions of individuals world-wide and all the family members and caregivers locally affected by Alzheimer's disease. We need your help to honor those struggling with this disease every day by mobilizing friends, families, neighbors, co-workers and customers to help bring an end to Alzheimer’s disease. The time is now to commit to going purple during Alzheimer's & Brain Awareness Month (ABAM). The end of Alzheimer’s starts now. The End of Alzheimer’s Starts with YOU.


  • Create a team for The Longest Day, held on June 21. Honor a person affected by Alzheimer's by completing a full day of an activity.



  • Turn Facebook purple by changing your profile picture to our END ALZ icon.*
  • Turn your office, school or place of worship purple for the month of September.
  • Post your Purple with a Purpose pictures on our Facebook page.
  • Show the power of purple by introducing and/or utilizing a purple product. 


*Here's how to change your profile picture in three easy steps.

1. Right click on the END ALZ icon and save to your computer.
2. Log into your Facebook account. Move your cursor over your current profile picture and select "Change Picture." 
3. Use the browse function to locate and upload the END ALZ graphic.


Announce your commitment to ending Alzheimer’s through social media and internal communications. Use #ABAMSTL


Resources & Videos

Order "The End of Alzheimer’s Starts with Me” stickers.

Video - Call Me Maybe Video Parody

Video - World Alzheimer's Month: Take Action!

Video - "The end of Alzheimer's starts with me."

Video - Alzheimer's Disease Facts and Figures 2014

Video - World Alzheimer's Month 2011: Highlights


Alzheimer's Association

Our vision is a world without Alzheimer's
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.