This position is responsible for tracking Website and social metrics and visitor behavior, creating analytics reports that show trends and actionable insights to increase site traffic and / or user engagement, as well as setting up technical tracking systems across our suite of Web sites. The Web Analyst works to help the E-Strategy Department understand and enhance the Web experience for users of our sites as well as our partner sites.
Essential Job Functions
Own weekly, monthly and quarterly reporting, creating template or custom reports based on business needs.
Manage technical data inputs and outputs, including tag management, data validation and cleaning, resolving any issues with IT department or external consultants as needed
Manage, initiate and lead search engine optimization projects to increase traffic.
Derive actionable insights and make measureable recommendations to increase digital audience growth and engagement using qualitative and quantitative data.
Maintain comprehensive documentation of methodology and reporting processes to ensure consistency of analytics program.
BS/BA in communications, math or related field.
5+ years experience working with Google Analytics, Web Trends, and other Web analytic systems.
Google Analytics Individual Qualification a plus
Chicago candidates highly preferred
Expertise in technical tagging, tracking and segmentation within analytics system.
Strong written and verbal communications skills, including the ability to create diagrammed and graphed information highlighting key data using Excel or other tools.
Logical and analytical thinker, with a high degree of pro-activeness in analyzing user behavior patterns using available data.
Must be highly organized.
Knowledge of analytics from content management systems such as Convio, Kintera or RedDot a plus.