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End of Alzheimer's Starts with Me
A heroic effort to end Alzheimer's
ACT During September
Share Your Story
Forward to Friends
Wear Purple

Dear Friend,

This September, the Alzheimer's Association is observing the inaugural World
Alzheimer's Month. In previous years, we joined organizations and individuals around the globe to recognize World Alzheimer's Day on Sept. 21. This year, due to the soaring global prevalence and costs of Alzheimer's disease worldwide, we are
designating the entire month of September as World Alzheimer's Month.

The end of Alzheimer's starts with you. And it starts Sept. 1. Learn more about
World Alzheimer's Month and how you can get involved.

1. A heroic effort to end Alzheimer's

This September, the Alzheimer's Association will
applaud everyday heroes in the fight against
Alzheimer's. These are the individuals who have
stepped up to declare "The End of Alzheimer's Starts with Me" through their words and actions. Read about our heroes and tell us about yours.

Spread the word! Tell your friends, family and
co-workers what you're doing to end Alzheimer's.
Walk to End Alzheimer's™ events happening
across the country. Together, we can make an impact in the fight against Alzheimer's.

2. ACT during September

This September, corporations have joined the
Alzheimer's Association to recognize World
Alzheimer's Month. The Alzheimer's Association
and Threadless challenged artists to design a
T-shirt inspired by the cause. For each shirt sold,
25% of the retail price will benefit the efforts of the Alzheimer's Association. Pick one up in time for September 21, Alzheimer's Action Day!

Starting Sept. 1st, Bare Escentuals and BE CARES are supporting the Alzheimer's Association with a new, limited-edition bareMineral® Tenderheart Eyecolor. Every purchase of Tenderheart Eyecolor helps support Bare Escentuals donation to the Alzheimer's Association in the fight against the disease.

Shop our available products now.

3. Share Your Story

Get social and spread the word! Post an update declaring that "The End of Alzheimer's Starts with Me." Tell the world why you support the cause.

Become a fan on Facebook Follow us on Twitter

The Alzheimer's Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's disease.

Alzheimer's Association National Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2011 Alzheimer's Association. All rights reserved.
www.alz.org | 800.272.3900

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