The Longest Day 2018
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Third Party Events
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Have fun and do good by turning your next event into a Third Party Event.  The possibilities are endless to create your own unique fundraising experience to support the fight against Alzheimer's disease!

Third Party Events are defined as any fundraising activities conducted by a non-affiliated group or individual to benefit the Alzheimer’s Association - Greater Michigan Chapter. This includes any promotions, special events, parties, or sales held with the purpose of raising funds and awareness for the Alzheimer’s Association. Examples include:

  • A birthday, wedding or anniversary celebration where the honorees ask their guests to make contributions
  • Holiday, Super Bowl or wine tasting party where guests bring donations
  • A luncheon or casual dress day hosted by a company or one of its departments
  • A historic homes tour sponsored by a civic organization

To learn more or to find out how to organize a Third Party Event supporting the Greater Michigan Chapter, contact Kristin Rossi at or 248.996.1063.

Quick Links: Online Third Party Assessment Form  | Print Third Party Assessment Form
Third Party Donation Form

Frequently Asked Questions

Am I required to apply for my third party event with the Alzheimer’s Association?
Yes. Third party fundraisers must first be approved by the Alzheimer’s Association to ensure all standards and policies are met.

How do I submit my third party event for approval?
Read over the Third Party Event Packet and return a completed Third Party Event Assessment Form, providing us with the concept of your proposed event. Be sure to complete the entire form, with as much detail as possible. Once approved, you are free to move forward with the planning and execution of your event.

Will the Alzheimer’s Association staff be able to help me organize my third party fundraising event?
The Alzheimer’s Association will work with you to provide as many resources as we have available. However, our staff works year round in support of our events such as the Walk to End Alzheimer’s, Chocolate Jubilee and The Longest Day, limiting our ability to plan and organize other events.

Can the Alzheimer’s Association assist in covering costs associated with my event?
Event expenses are the sole responsibility of the event coordinator. In keeping with fundraising standards, it is suggested that no more than 25% of the event’s gross revenue be spent on expenses, with at least 75% going to the Alzheimer’s Association.

If I want to have a raffle or bingo game at my event, what is required?
Contact the Alzheimer’s Association to request a raffle or bingo license and the related guidelines. Please read, sign and return the forms to us promptly, as some licenses require at least 8 weeks to be approved by the State of Michigan. We reserve the right to deny any license requests that do not comply with the Alzheimer's Association standards. In some cases, we are limited by the state on the number of licenses we can request per year.

Am I able to use the Alzheimer’s Association’s logo when promoting my event?
Upon approval of your third party event, we will provide our Have Fun, Do Good, End Alzheimer’s logo to anyone who wishes to include it on any promotional materials for their event. You are prohibited from using any other trademark, service mark, logo or copyrighted materials of the Association for your event. Any marketing materials, such as posters, flyers, etc. should be created by the event’s coordinator and submitted to us for approval prior to printing, distribution, or promotion.

Can I provide receipts or a donation acknowledgement letter from the Alzheimer’s Association?
We will provide an acknowledgement to the event’s coordinator, as well as individual donors who provide their mailing address, for tax purposes. Please note: only donations made directly to the Alzheimer’s Association are tax deductible.

Will the Alzheimer’s Association provide a representative at the event?
With our limited resources and large number of events, the Alzheimer’s Association cannot guarantee that all events will be attended. However, with enough advance notice we will make every effort to send a representative upon request, whenever possible.

What type of materials will the Alzheimer’s Association provide for the event?
With advance notice, the Alzheimer’s Association can provide brochures, fact sheets and/or donation envelopes. We can also provide a variety of sellable collateral material that can be utilized to boost fundraising efforts, pending availability. Additional collateral materials are also available for purchase at

How will the Alzheimer’s Association assist in promoting the event?
We love to highlight community successes on our social media channels whenever possible. We will work with you individually to assess your event’s promotional opportunities. However, please be aware that social media mentions are not guaranteed. Also, please note that we cannot provide any donor mailing lists, press contacts, press releases or formal advertising.

What should I do if I have to cancel my event?
Please inform us as soon as possible of any changes or cancellations of your event. Also, please ensure that invitees and participants are aware that the event is not produced, supervised or sponsored by the Alzheimer’s Association and that we are neither responsible nor liable for any acts or omissions related to the event. 


Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.