The Longest Day 2018
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Share your story in Septemberon how you are fighting the stigma associated with Alzheimer's disease.  The Greater Iowa Chapter will be celebrating September by focusing our attention on Alzheimer's Action Day - September 21st

Des Moines - We celebrated Alzheimer's Action Day by handing out purple carnations donated by Boesen the Florist, in downtown Des Moines.  Interested in getting your company involved in Alzheimer's Action Day next year?  Contact Melissa Kramer at


WHO AM 1040

Go Purple for World Alzheimer’s Month

September is World Alzheimer’s Month and your chance to help raise awareness of the global fight against Alzheimer’s disease. During September, Go Purple in recognition of the more than 35 million people worldwide living with dementia and the millions of caregivers battling this disease.

• Wear purple clothes or accessories on Sept. 21. You can buy a purple #EndAlz shirt at
• Turn Facebook purple by using our End Alz graphic as your profile picture. To download, visit
• Spread the word! Tell others why you’re going purple and help to spread Alzheimer’s awareness.

Tips On Addressing Stigma

The Alzheimer’s Association National Early-Stage Advisory Group, now in its seventh year, is comprised of men and women from across the country who provide their unique insight on the needs of people living with Alzheimer’s and their caregivers. Current and former Early-Stage Advisors developed the following tips on how to combat stigma based on their personal experiences:

• Communicate the facts about dementia. Accurate information helps clear up misconceptions about the disease.
• Seek out friends and foster a positive way of communicating, explaining to others what it is like to have the disease, how you are coping and what projects you have planned for the future. 
• Be open and direct about the diagnosis and engage the person in a discussion about Alzheimer’s disease and the need for methods of prevention, treatment and a cure.
• Denial of the disease by others is “about them” and not about you. There are those who may be quick to think people living with Alzheimer’s are simply going through the normal aging process. This is a perfect time to educate them.
• There are a lot of people who do and will support you and keep you involved in their activities. Stay connected to them and focus on what you can still do, this is where you need to be; Connect and seek support from other individuals who are also living with the disease or are caregivers.
• There is no shame in having Alzheimer’s – it is a disease. Talk openly about it.
• Advocate for self and be a part of the solution by speaking out and educating others.
• Give others a link to information or booklet so they can understand Alzheimer’s disease has various stages.


Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.