The Longest Day 2018
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Go Purple
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Alzheimer's Awareness Campaign

Join the Fight.

Alzheimer’s disease is on the rise. And the time is now.  

Take the Pledge.

In honor of Alzheimer’s and Brain Awareness Month, we are calling on organizations to raise their voices and Go Purple.  Through this awareness initiative, Go Purple increases knowledge about Alzheimer’s disease, the importance of early diagnosis, and services to support families through the Alzheimer’s Association.

Date: Month of June

What: Raise awareness! Select one or more dates during the month of June to hold Go Purple activities.

Here is a great way you can support the cause throughout the month of June.

  • Go Purple: Go Purple allows faith communities, organizations, companies, and social groups to support the Alzheimer’s Association by going purple to raise awareness of the disease and those impacted. Participants will receive a packet complete with END ALZ stickers, Alzheimer's awareness ribbons, disease information, activity suggestions, step-by-step instructions for planning and implementing your activity, a modifiable poster, email blasts, social media messages and talking points. Register early so you can plan your activity!

By participating in this event, your organization can be enhanced through:

  • Opportunities to learn about support for families facing Alzheimer’s disease.
  • Educational resources and linkages to support services for your constituents.
  • Volunteer opportunities available with the Alzheimer’s Association.
  • Unite in an effort to raise money and awareness for the Alzheimer's Association.

If you or your organization are interested in participating in either of these initiatives, fill out a form below. Once registered, participants will receive a welcome packet that includes activity ideas, tips, messaging and more! 


Special thanks to the prior year participating faith communities for helping raise awareness within their communities!

If your congregation participated and is not listed, we would like to hear from you! Please email Raven Carroway at

If you participated and have photos, please send them to Don Thompson, Digital Marketing Manager at



Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.