The origins of this relationship date to the late 90s when Genworth’s long-term care sales agents connected with Association chapters through their local Alzheimer's Association Walk to End Alzheimer's® fundraising and awareness events. From 2000 to 2004, more than $3 million was raised or contributed, leading to a formal strategic alliance between the two organizations in 2005.
Since establishing this enhanced level of relationship, an additional $4 million dollars has been generated to help the Association sponsor public awareness and work to eliminate Alzheimer’s disease through education and the advancement of research.
Through its industry and business activities, the company is acutely connected to Alzheimer's disease and to aging in general. Examples of their work include an annual Cost of Care Study and Genworth Long Term care and Alzheimer’s Disease in America – A Retrospective, a special report which examines the devastating effects of Alzheimer’s disease and its long-term care implications. Genworth also released a 2009 Cost of Care Study that revealed the cost of long-term care in U.S. nursing homes, assisted living facilities and in the home increased for a sixth consecutive year. These reports and more are available at http://www.genworth.com/.
Genworth Financial is a leading financial security company meeting the retirement, longevity and lifestyle protection, investment and mortgage insurance needs of more than 15 million customers, with a presence in more than 25 countries. For more information, visit http://www.genworth.com/.
To enhance the recognition of the Alzheimer's Association, Genworth Financial works across a variety of media to co-brand its promotional and product initiatives with the Association name and logo. Examples range from business correspondence to television ads, and from on-hold phone messaging to billboards. More than 60 million impressions have been delivered since the start of the strategic alliance.
Genworth Financial's Walk team moves the cause forward
Genworth Financial now proudly serves as a Walk to End Alzheimer's® National Platinum Team.