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Independent classical music distributor Naxos of America has joined the Alzheimer’s Association as a strategic cause marketing partner. With the goal of using their classical music catalog to help raise awareness and funds for research, care and support, Naxos has created the "Purple Classics" series.

The newly released series of 10 albums each feature approximately two hours of music from the organization’s extensive music catalog. "Purple Classics" are available online where music is sold.

For every "Purple Classics" CD purchased and album downloaded through June 23, 2017, Naxos will donate 50 cents and for every album sold on the iTunes Store and streamed on Apple Music, Naxos will donate $5.60, with a minimum donation of $25,000 to the Association. Naxos’ generosity will help to support the Alzheimer’s Association in their efforts to move us closer to our vision of a world without Alzheimer’s. Visit // to learn more.

From June 24, 2016 to June 23, 2017, Naxos will donate $.50 to the Alzheimer’s Association for every CD purchased or album downloaded. For sales on the iTunes Store and streams on Apple Music, Naxos will donate $5.60 for every album downloaded or streamed on the ITunes Store or Apple Music. Naxos will make a minimum donation of $25,000 to the Alzheimer’s Association.

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Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.