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Alzheimer’s Association Selects Local Omaha Alzheimer’s Advocate to Esteemed Spokesperson Program

Alzheimer’s Association Selects Local Omaha Alzheimer’s Advocate to Esteemed Spokesperson Program
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July 2, 2018
Media Line: 402.739.8637
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Omaha, NE – July 2, 2018 – The Alzheimer’s Association is excited to announce that local Omaha resident, Eli Rigatuso, has been selected as one of eleven total spokespersons for the esteemed Purple Profiles of Courage Program. Purple Profiles of Courage participants are members of various communities in Nebraska who are devoted to advancing the mission of the Alzheimer’s Association. These participants offer inspiration to the public by speaking publicly about their disease experiences, engaging in media interviews, and participating actively in local signature events with the Alzheimer’s Association. The Purple Profiles of Courage participants receive comprehensive training to advocate for advancements in the field, as well as promote free services offered to families affected by Alzheimer’s. Last year, Kathie Bickerstaff, Dylann Ehegartner, Lori Huffman, Mike Hughbanks, Bill Myers, Pam Parker, and Amy Walton served as advocates for the Purple Profiles of Courage in the Omaha metropolitan area.  

Rigatuso was handpicked from the local community and has a personal connection to the disease. His mother has been battling the disease for six years. By taking part in support groups and programs offered by the Alzheimer’s Association, Eli has been able to provide support and walk this journey with his mother. After learning about the power of music in memory care during an Alzheimer’s conference, Eli created a playlist of songs his mother loved to help her regain old memories lost to the disabling disease. This inspired him to start documenting time with his mother to showcase how Alzheimer’s affects a person and their extended family
“To this day, music brings a sparkle to her eye and reminds me that although she may have lost a great deal of her ability to communicate, she is still in there,” Eli states.

Moving forward, spokespersons from across the state will represent various connections to Alzheimer’s disease, including having lost someone to Alzheimer’s, currently caring for a loved one with Alzheimer’s, living with the disease, or having a vision of a world without Alzheimer’s. These spokespersons will engage in sharing their story on social media, blogs, media interviews, and various speaking engagements through signature events such as the Walk to End Alzheimer’s, the Growing Hope Gala, and The Longest Day.

Elizabeth Chentland, Director of Communications for the Alzheimer’s Association Nebraska Chapter, looks forward to helping Nebraskans better understand Alzheimer’s through the voices of people with extensive personal experience. 

“We know that this disease affects families so deeply. Sometimes, the disease feels overwhelming to families. Being able to learn from a peer with disease expertise who is willing to share their own story becomes critical in increasing awareness about the disease and providing information about care, support, and research opportunities. It also helps generate greater participation in Alzheimer’s Association events.”

In the United States, there are over 5.7 million people with Alzheimer’s and that is projected to grow to as many as 16 million people in 2050.  In Nebraska alone, there are 34,000 people over the age of 65 living with the disease and they are supported by 82,000 caregivers across the state. Alzheimer’s is the sixth leading cause of death in the United States, leading to 598 deaths in Nebraska in 2017. 

Alzheimer's Association

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia.™ For more information, visit or call the 24/7 Helpline at 800.272.3900.

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