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Alzheimer’s Association Selects Local Omaha Alzheimer’s Advocate to Esteemed Spokesperson Program

Alzheimer’s Association Selects Local Omaha Alzheimer’s Advocate to Esteemed Spokesperson Program
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July 2, 2018
Media Line: 402.739.8637
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Omaha, NE – July 2, 2018– The Alzheimer’s Association is excited to announce that local Omaha resident, Denise McCown, has been selected as one of eleven total spokespersons for the esteemed Purple Profiles of Courage Program. Purple Profiles of Courage participants are members of various communities in Nebraska who are devoted to advancing the mission of the Alzheimer’s Association. These participants offer inspiration to the public by speaking publicly about their disease experiences, engaging in media interviews, and participating actively in local signature events with the Alzheimer’s Association. The Purple Profiles of Courage participants receive comprehensive training to advocate for advancements in the field and promote free services offered to families affected by Alzheimer’s. Last year, Kathie Bickerstaff, Dylann Ehegartner, Lori Huffman, Mike Hughbanks, Bill Myers, Pam Parker, and Amy Walton served as advocates for the Purple Profiles of Courage in the Omaha metropolitan area.  

McCown has been affected by Alzheimer’s for over forty years. Her grandmother was diagnosed with the disease in 1970, followed by her uncle and father. After losing her father to dementia in 2015, she began volunteering with the Alzheimer’s Association, devoting her time to educating others and promoting free resources. Denise coordinates an event for The Longest Day, a signature event of the Alzheimer’s Associations called the Longest Day of Prayer. She has touched over 100 people annually with this event.

For families battling the disease, Denise states, “Use all the resources you have available through the Alzheimer's Association. Caregivers need to take care of themselves. Be sure to tell your family members/friends you love them!”

Moving forward, spokespersons from across the state will represent various connections to Alzheimer’s disease, including having lost someone to Alzheimer’s, currently caring for a loved one with Alzheimer’s, living with the disease, or having a vision of a world without Alzheimer’s. These spokespersons will engage in sharing their story on social media, blogs, media interviews, and various speaking engagements through signature events such as the Walk to End Alzheimer’s, the Growing Hope Gala, and The Longest Day.

Elizabeth Chentland, Director of Communications for the Alzheimer’s Association Nebraska Chapter, looks forward to helping Nebraskans better understand Alzheimer’s through the voices of people with extensive personal experience. 

“We know that this disease affects families so deeply. Sometimes, the disease feels overwhelming to families. Being able to learn from a peer with disease expertise who is willing to share their own story becomes critical in increasing awareness about the disease and providing information about care, support, and research opportunities. It also helps generate greater participation in Alzheimer’s Association events.”

In the United States, there are over 5.7 million people with Alzheimer’s and that is projected to grow to as many as 16 million people in 2050.  In Nebraska alone, there are 34,000 people over the age of 65 living with the disease and they are supported by 82,000 caregivers across the state. Alzheimer’s is the sixth leading cause of death in the United States, leading to 598 deaths in Nebraska in 2017. 

Alzheimer's Association

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia.™ For more information, visit or call the 24/7 Helpline at 800.272.3900.

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