SanDisk® uses purple product sales to fight Alzheimer's
SanDisk will contribute $1 to the Alzheimer’s Association for each special flash memory product purchased, up to $1 million
SanDisk® Corporation is joining the Alzheimer's Association in the fight against Alzheimer’s disease. The company is introducing special, Take Action Against Alzheimer's editions of two products: a 2GB Ultra II SD card and 2GB Cruzer Micro USB flash drive.
The products are packaged in purple – the signature color of the Alzheimer’s Association. SanDisk will contribute $1 to the Association for each special product purchased during the next year, up to a maximum of $1 million.
“Our new alliance with SanDisk, a well-known name in the field of consumer electronics, will help increase awareness of Alzheimer’s,” said Angela Geiger, vice president at the Alzheimer’s Association. “In addition, SanDisk will be raising much-needed funds for our education, care and support, and research programs.”
SanDisk’s two Take Action Against Alzheimer’s products are available to buy online or at Best Buy and Circuit City stores in the United States. Other participating U.S. retailers are expected to begin carrying the products in October. The 2GB SanDisk Ultra II SD card has a manufacturer’s suggested retail price of $44.99, and the 2GB Cruzer Micro USB flash drive has an MSRP of $39.99.