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Alzheimer News 03/17/2008
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Alzheimer's Association continues Champions consumer awareness campaign with new ads

The Alzheimer’s Association is continuing its Champions consumer campaign, a national effort to raise awareness and concern about Alzheimer's and move people to take action in the fight against the disease. The goal is to enlist 5 million Champions – at least one for each person living with Alzheimer’s in the United States.

National magazines and television stations are running the new print and TV ads depicting how families' plans, dreams and memories are stolen when Alzheimer's disease strikes. The ads also provide key facts about the disease, address prevalence, the increased diagnoses to come in the near future and their consequences. The copy urges Americans that now is the time to act and get involved with the Alzheimer cause. 

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Alzheimer's Association

Our vision is a world without Alzheimer's
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.