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    Go TEAMS!

Walk to End Alzheimer's is the nation’s largest event to raise funds for Alzheimer research, care and support. At Walk to End Alzheimer's, you and your team join other frontline champions in the growing movement to end Alzheimer’s.

Teams are the heart of what makes Walk to End Alzheimer's so successful. Corporations, families, organizations and school groups build teams to honor loved ones who have been touched by Alzheimer’s. Team members make a difference by asking their colleagues, friends, family and acquaintances to sponsor them with a donation to the cause.

Team Captains are the volunteer leaders who help us be successful by organizing teams. The following information will teach you everything you need to know to be a successful Team Captain.

The Role of Team Captain

Team Captains help make the difference in the fight against Alzheimer’s. The Alzheimer's Association is thrilled to welcome you as a Team Captain and is committed to helping you every step of the way.

Primary Responsibilities

  • Recruit at least nine friends, family members and business associates to participate as members of your Walk to End Alzheimer's team.
  • Register online and take advantage of easy-to-use online fund-raising tools. Go to http://www.alz.org/walk to register. You can create your own team Web site, send personal e-mails to fund raise online, track online and off line donations and share your story. Ask each of your team members to join your team online.
  • Encourage team members to set and surpass their fund-raising goals. Every Walk to End Alzheimer's participant is encouraged to set a minimum $200 goal. Walk to End Alzheimer's offers prizes for successful fund-raising.
  • Plan a team-building kickoff and invite attendees. Contact your local Alzheimer's Association to help you plan the kickoff and build your team. Offer food and watch interest soar!
  • Share your enthusiasm and excitement with your team as you strive together to reach your fund-raising goal. Be sure your team members are well prepared to reach their goal. Walk to End Alzheimer's not only provides every team with a Web page, but also provides each participant with his or her own Walk to End Alzheimer's HQ, which includes a customizable personal Web page, sample e-mails and letters, as well as helpful fund-raising tips.
  • Share Walk to End Alzheimer's fund-raising advice, team progress and walk day information with your team members.
  • Have fun and build team spirit. Create a team T-shirt, banner or hat to help identify and encourage your team.
  • Encourage team members to submit pledges collected offline to Walk to End Alzheimer's Data Processing. Note: Offline pledges will not show in your online total until received and recorded by data processing.
  • Ask for help! The Alzheimer's Association is here to help you through your journey as a Walk to End Alzheimer's Team Captain!

Help your team members raise $300

Walk to End Alzheimer's is a fun and inspiring event that helps the Alzheimer’s Association fulfill its mission. It is also a wonderful chance to pay tribute to those who have been touched by Alzheimer’s. Most importantly, it is an opportunity to be part of the solution and to help ensure that no one faces Alzheimer’s disease alone.

Team Captains encourage team members to each raise $300 or more. In the time leading up to the event, the Alzheimer's Association will provide Team Captains with fund raising tips to share with team members.

Register your team


Visit http://www.alz.org/walk to register your team online for the Walk to End Alzheimer's in your area and take advantage of easy-to-use online fund raising tools. As a team leader you can create your own team Web page, send personalized e-mails to recruit and motivate team members, and track your team fund raising progress.

Once the team captain has created the team Web page. Team members can register to join the team, create their own personal Web page and send out e-mails to invite friends, family members and business associates to sign up or donate on their behalf.

The team and individual Web pages allow team leaders and members to track their fund raising success and team recruitment efforts online. Team leaders even receive e-mail notification when a new team member has registered. Team members receive e-mail notifications when donations are made on their behalf.


Team members can also register for the Walk to End Alzheimer's by completing and mailing or faxing in a registration form. Contact your local Alzheimer’s Association for registration forms at 800.272.3900.

Build your team

Once registered, get the word out and build your team. Invite a company executive or department head to send an e-mail encouraging employee participation in Walk to End Alzheimer's and listing the Team Co-Captains to contact for more information. Invite friends, family members, neighbors and business associates to walk with you.

Do not hesitate to contact Walk to End Alzheimer's staff for more information about registering your team and setting up your team webpage. By creating a little friendly rivalry or offering incentives, Team Captains can really build team momentum 
Host a fund-raising party and ask attendees to pledge their support. Incentive ideas include: a day off from work, skipping chores for a week, raffles, casual day at work, and a month-long reserved parking space. Incentives don’t have to be expensive to work
Create a buddy system. Ask someone who cannot walk to help you collect donations. Ask your friends to contribute to Walk to End Alzheimer's instead of purchasing a gift for your birthday, anniversary or any occasion.

Goal Setting

Setting goals for recruitment and fundraising are essential to tracking your Walk to End Alzheimer's team progress. Goals also give your team members something tangible to strive for and allow for more excitement as your get close to reaching them.

Here is a simple guide for setting your Walk to End Alzheimer's team goals. Feel free to set your goals as high as you like. You can always change them along the way.

Recruiting Goal

Start by listing your friends, family, coworkers and neighbors. The average Walk to End Alzheimer's team has 10-15 walkers.

Encourage your teammates to ask their friends and family to join your team as well. In no time, you will find that your team has more members than you ever thought possible.

Fundraising Goal

Encourage each of your team members to set a personal goal of at least $300. This is the average amount raised by each individual San Francisco Walker. If you feel confident your team can do even better, set your goal even higher. (Don’t worry, we’ll share ideas to help them raise that money!)

# of Walkers _____ x $300 (per walker) = $___________(team fundraising goal)


Remember, this is just a guide. You may start building your team as early as you like. And, in fact, the sooner you start your team, the more successful you will be!

8-12 weeks

  • Register team online or submit forms.
  • Build a team and personal web page.
  • Set your team goals.
  • Begin recruiting team members via e-mail, phone calls and letters.
  • Find your company’s matching gift policy.

1 week

  • Be sure you have all of the walk details from the Alzheimer’s Association.
  • Let your team know what time and where to meet at the walk.
  • Collect team pledges and turn them in to the Alzheimer’s Association.

4-8 weeks

  • Hold a team kickoff party.
  • Continue recruiting team members.
  • E-mail your team with important Walk to End Alzheimer's updates and information.
  • Begin collecting donations – it’s never too early.

Walk Day

  • Meet your team at the assigned location.
  • Turn in additional pledges.
  • Take a team picture.
  • Enjoy the day and celebrate the difference you are making with your team.

2-4 weeks

  • Host a team fund-raiser – cook-off, garage sale, etc.
  • E-mail your team with weekly incentives and updates.
  • Be sure your team members are registered.

After the Walk

  • Collect and turn in additional pledges.
  • Congratulate and thank team members for their hard work.
  • Host a thank you wrap-up party and recognize top team members.
  • Start planning for next year!



Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.