Know Where Alzheimer's Hides is intended to educate the public on the warning signs of Alzheimer's, while maintaining high levels of concern for the disease and raising awareness of the importance of of early detection and diagnosis. Validated through national quantitative research, the creative approach illustrates how warning signs of Alzheimer's can hide in plain sight.

Facts About Alzheimer's disease in Texas

It's estimated 400,000 Texans are living with Alzheimer's disease or a related dementia and is the sixth leading cause of death in Texas. By 2025 that number will grow to 490,000 in Texas. For more information about Alzheimer's disease in Texas, click here.

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