The Longest Day 2018
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About SPARK!

Over twenty locations serving residents in Wisconsin and Minnesota are extending their cultural, natural and historical collections to create meaningful experiences for older adults with dementia and their caregivers.

The SPARK! programs connects the museums with local partners in healthy aging. The Alzheimer's Association is assisting with training and support.

Under a Helen Bader Foundation initiative, the museums are taking cues from "Meet Me at MoMA", an innovative program at the Museum of Modern Art in New York. For more information, click here.


SPARK! provides an opportunity for those with dementia and their caregivers to enjoy art and artifacts in a comfortable setting, guided by trained docents and volunteers. Programming at each museum is different. The atmosphere is welcoming and stimulating. Attendees enjoy a wonderful time and are eager to come back for more. Repeat attendance and attendance of multiple programs in different locations is encouraged!

The fourteen museums participating in the SPARK! program are:


Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.