The Longest Day 2018
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Shelley Maurer - Generating Alzheimer's Awareness through Creativity
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Kenosha resident, Shelley Maurer, not only has participated in the Walk to End Alzheimer’s as a virtual walker since 2010, but has also taken raising Alzheimer’s Awareness to the next level with her support of recent charity events. 

“I wanted to do more than participate in the Walk To End Alzheimer’s and that is why we entered this contest,” Shelley said.

At the beginning of July, Shelley and her friend Sandy Hawley were awarded a $100 check from Kenosha County for their participation in the Kenosha Bicycle Art Walk. The ladies decorated an old bicycle, that was displayed at the Kenosha Visitors Bureau. The $100 check was presented to the ladies for taking third place out of 26 contestants.  Shelley requested that the money be sent directly to the Alzheimer’s Association. 

Shelley’s artistic swing didn’t stopping here.  Her next project is called “CHAIRity,” which will take place in Kenosha and will allow people to pick out and decorate any type of chair. Local businesses and organizations can then buy the chair for $25. All of the proceeds raised will go directly towards funding Alzheimer’s education, care and support in the local community.

 “At $25 a pop I just think it’s a nice way of doing this, while still raising awareness,” Shelley said.

Alzheimer’s awareness doesn’t simply allow Shelley to be creative. Her soft spot for working towards raising Alzheimer’s awareness started when her mother-in-law passed away in 2002. In 2009, Shelley found her calling when she began working at Parkside Manor, a senior living home for people with Alzheimer’s, in Kenosha.

“When I started working at Parkside Manor, in 2009, from that moment on I knew that that was what I was supposed to do with my life,” Shelley said.

Her passion also exceeds beyond the last decade, into the 1950’s and 60’s, when her great-grandfather was institutionalized due to the little knowledge people had about Alzheimer’s. “This is one of the reasons it’s important to me that people are aware of what Alzheimer’s is, so you don’t just lock someone up behind a door,” Shelley said.

 Shelley’s involvement continues beyond her fundraiser “CHAIRity”.  She is also looking to promote her virtual walk team “Angels for Alzheimer’s.” “I want to create a team so that anything we do fundraiser-wise, it will be a team that is not walking but contributing,” Shelley said. Last year her team raised over $700 and this year she hopes to raise the bar beyond her last year’s earnings. At the end of the day, all of Shelley’s hard work is solely in honor of those living with Alzheimer’s.
“Just because they’re forgetting us, doesn’t mean we’re forgetting them,” Shelley said.


Alzheimer's Association

Our vision: A world without Alzheimer's disease®.
Formed in 1980, the Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research.