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Valspar, a global leader in the coatings industry, has a long history as a philanthropic organization. Now Devine Color by Valspar has joined in the fight to end Alzheimer’s and will donate $25,000 to the Alzheimer’s Association by January 31, 2017.

Devine Color is a line of creamy wall coatings founded by artist Gretchen Schauffler. The paint line reflects Schauffler’s passionate belief that color can enhance mood and thereby impact the quality of life. Schauffler’s latest work includes bringing color to the lives of aging adults by creating colorfully pleasing environments and helping improve lives for those with Alzheimer’s through Devine Color’s support of the Alzheimer’s Association.

For more information on this program, please visit

The Valspar Corporation is donating $25,000 to the Alzheimer’s Association from February 1, 2016 to January 31, 2017.

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