Dear Friend,

As the end of 2013 approaches, the Alzheimer's Association has an exciting opportunity.

Two anonymous donors from California will collectively give $225,000 to the Alzheimer's Association if we raise that same amount by December 31, 2013.

Their generosity will not only enhance local programs and services, but also fuel our New Investigator Research Grant program (NIRG), which aims to accelerate breakthroughs by supporting early-career scientists as they explore innovative concepts that have the power to change the field.

When you make your gift today to this special challenge match, your donation can have twice the impact and support our mission to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Your tax-deductible year-end donation of $50 can become $100, or a gift of $100 can become $200. Any amount you give by December 31, 2013 can help us continue to work toward our vision of a world without Alzheimer's.

Many thanks,

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