Dear
Friend,
I'm thrilled to announce that you have another exciting opportunity to double your impact in the fight against Alzheimer's disease. In recognition of Alzheimer's & Brain Awareness Month, a foundation with a long history of support for the Alzheimer's Association has generously agreed to donate $100,000 to fund research and local awareness if we can raise that same amount by June 30.
When you take advantage of this limited-time Matching Gift Challenge, your tax-deductible donation of $35 can become $70 — or your especially generous gift of $60 can become $120. Any amount you give can go twice as far to help advance innovative research projects and provide care and support for the more than 5 million people in the United States living with Alzheimer's and their over 15 million caregivers.
Your support today will be especially meaningful, as June is Alzheimer's & Brain Awareness Month. It's common knowledge that Alzheimer's disease robs people of their ability to remember, but other truths about the disease remain unknown. For instance, many people are unaware that:
- Alzheimer's is a fatal disease — there are no survivors. From 2000-2013, the number of Alzheimer's deaths increased 71 percent, while deaths from other major diseases decreased.
- This disease is more than memory loss — Alzheimer's affects people in different ways, and each person will experience symptoms and progress through the stages of the disease differently.
- Early diagnosis matters. Early detection and diagnosis allows people to access available treatments, build a care team, participate in support services and enroll in clinical trials.
That's why, throughout the month of June, the Alzheimer's Association is focusing on uncovering the critical truths about Alzheimer's and other dementias, while working to educate the public on the warning signs, the difference between Alzheimer's and typical aging, and the power of early detection.
Our vision is a world without Alzheimer's. Please help us get there with a generous gift during Alzheimer's & Brain Awareness Month that can have twice the impact on our fight against this disease. Thank you.
Sincerely,
Donna McCullough
Chief Development Officer
  
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| P.S. I hope we can count on you to participate in this limited-time Matching Gift Challenge. Your donation can go twice as far before June 30 — so please give today. |
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The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's disease®.
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Alzheimer's Association National Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2016 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate
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