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Go purple to end Alzheimer’s on September 21

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Dear Friend,

This week, show your support of the fight against Alzheimer’s disease by going purple! Friday is Alzheimer’s Action Day, an opportunity to support the Alzheimer’s Association® and help raise awareness of this devastating disease during World Alzheimer’s Month.

On Sept. 21, wear purple, the color of the Alzheimer’s movement, to honor the more than 5 million Americans living with Alzheimer’s disease and the millions more who care for them. Here are some ways you can go purple and take action:

Photo of purple products
Wear your support!
Pull out your purple and wear it with pride. Need more gear?
• Check out our shirts, wrist bands and other purple items at Shop for a Cause.
• This month, CJ Free is proud to introduce a limited edition bracelet to benefit the Alzheimer’s Association. In recognition of World Alzheimer’s Month, 20% of the sales price of bracelets sold from now until September 30 will benefit the Association.
Make a winning bid!
Take part in two eBay auctions running through Sept. 27 to benefit the Alzheimer’s Association:
• Win a guitar signed by legendary singer Glen Campbell - now touring the country - who is living with Alzheimer’s disease.
• Meet Celebrity Champion Seth Rogen as a VIP guest at the "Hilarity for Charity" fundraising event next spring.
In addition, eBay will feature the Alzheimer’s Association from September 17-23, and users will have the option to donate $1 or more at checkout to the Alzheimer’s Association when buying and selling on eBay.
Watch “Who Wants to be a Millionaire!”
Watch the week of Sept. 17 to see contestants compete on behalf of the Alzheimer’s Association. Spread the word and ask your friends and family to tune in.
Share on social media!
Talk about World Alzheimer’s Month and Alzheimer’s Action Day on your social networks. Turn Facebook purple by changing your profile picture to our END ALZ icon. And become a fan of the Alzheimer’s Association on Facebook, follow us on Twitter, and join our community board on Pinterest.
Raise awareness!
Because of misinformation or confusion, some people may hold those with Alzheimer’s disease and their families at arm’s length. But by educating others about the reality of Alzheimer’s, we can dispel the misconceptions. Speak up and tell others why you support the cause.

Whether you wear purple, take part in the eBay auctions or observe this special month in a way all your own, we truly appreciate your support.

Thank you,

Angela Geiger
Chief Strategy Officer


The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s disease.


Alzheimer’s Association National Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2012 Alzheimer’s Association. All rights reserved.
www.alz.org | 800.272.3900

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