Purple is the official color of the Alzheimer's movement. 

Turn Facebook Purple

Turn Facebook Purple

Change your profile picture to raise awareness.

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Wear Purple

Get your purple gear.

Shop for the cause



Share why you go purple

Use these hashtags to join the conversation.

Get Inspired

Look Who is Going Purple

Show your purple

Be part of our gallery by sharing a photo on Instagram or Twitter using the hashtags #ENDALZ or #MyAlzStory. Follow us at @alzassociation to stay tuned in to all the ways you can take action in June.

My Alzheimer's Story

The heroes below are sharing their Alzheimer's stories to raise awareness this June. Get inspired by their passion and commitment to make real change. Then join them by sharing your story on social media with #MyAlzStory and #ENDALZ.

Richard Lui's Story

"My Mom, who is Dad's primary caregiver, is a hidden hero. All caregivers are."

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Katie Stevens' Story

"I will spend the rest of my life trying to help find a cure."

Read More

Madison Cowan's Story

"The power is in the present. You can carry on loving somebody in that given moment."

Read More

take action

Get involved today - because your brain is worth saving!

If 5,000 people share this on FaceBook, and just
            3 of there friends share, we will spread Alzheimer's awareness to more than 5 million people. Spread the word.

(It's small, but it's mighty.)

Turn Facebook Purple

The Longest Day® is all about love. Be part of the global movement to help end Alzheimer's.


Throughout June, new Lyft users receive a $5.00 credit and $5.00 is donated to the Association with code ENDALZ.

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eBay for charity

We are eBay's featured charity from June 18 to June 25. Donate at checkout.


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