Be a Part of the Fight to End Alzheimer's
Be a Part of the Fight to End Alzheimer's
The millions of people impacted by Alzheimer's disease need your help. Your generosity can help us provide care and support to those facing the challenges of Alzheimer's, protect brain health and advance global research. Please make a gift today.
Donate NowHistory
Fifteen years of fueling the fight
For 15 years, Purple Pump Up has united convenience store customers and local businesses in the fight against Alzheimer's. What began as a grassroots fundraising campaign has grown into a lasting tradition across Massachusetts, New Hampshire and Rhode Island, raising over $1.5 million for Alzheimer's care, support and research.Each year, Rapid Refill Convenience, Garrett's Family Market and Pro Clean locations rally their customers during a five-week campaign, collecting donations at registers and gas pumps. The effort has become a powerful example of how small contributions can add up to extraordinary impact.
2025 Results
In 2025, the campaign raised nearly $130,000, a testament to the continued generosity of customers and the commitment of participating locations. Those funds help the Alzheimer's Association advance research and provide care and support to the millions of Americans affected by Alzheimer's and all other dementia.For more information about this event, contact lritchie@alz.org.
