Fueling the Fight to #ENDALZ for TEN Years!

During the campaign, customers have the option to give donations at all stores both inside and at the gas pumps. Throughout its decade-long history, Purple Pump Up has raised more than $940,000 for Alzheimer’s care, support, and research. In 2021, the campaign raised over $178,000 alone!

What is the Purple Pump Up for Alzheimer's Cause Marketing Campaign? 

Beginning May 27, eighteen Rapid Refill Convenience and Garrett’s Family Market locations throughout Massachusetts, New Hampshire and Rhode Island will hold a seven-week campaign to benefit the Alzheimer's Association. During the campaign, customers have the option to give donations to the Alzheimer's Association at all stores both inside and at the gas pumps. Customer donations will be matched by the company. 

Green Mountain Coffee is joining forces with Purple Pump Up and every cup of their coffee sold at the Rapid Refill and Garrett's Family Markets during the campaign will result in a 10 cent donation to the Alzheimer's Association.

In recognition of the Alzheimer's Association's The Longest Day fundraising and awareness effort, all locations will donate five cents from every gallon of gas and diesel sold from June 20th and 21st!
 

About The Longest Day

The Longest Day is the day with the most light — the summer solstice. This June, people from across the world will fight the darkness of Alzheimer's through a fundraising activity of their choice.

Whether you're participating at home, online or in-person, we have plenty of fun ideas to engage family and friends in The Longest Day. Click here to learn more.