— Free interactive tool helps individuals assess current habits, build personalized plans to improve brain health —

CHICAGO, Nov. 17, 2025 — The Alzheimer’s Association today announced the launch of the Brain Health Habit Builder, a free web-based tool designed to empower individuals to assess their current habits and take proactive steps to improve their brain health.

The Brain Health Habit Builder offers a quick, engaging experience that takes about three to five minutes. It encourages users to reflect on their lifestyle habits and commit to small but meaningful changes. Users can download, print and share their plan and choose which habits to prioritize. The tool is optimized for both desktop and mobile use.

“Healthy habits can help you live better now and protect your memory and thinking as you age,” said Katie Evans, chief programs and mission engagement officer, Alzheimer’s Association. “This new tool makes it easy to check your habits and build a personalized plan to support lifelong brain health.”

Upon completion, users receive a tailored action plan based on their responses, including research-backed guidance from the groundbreaking U.S. POINTER study, which found that lifestyle interventions targeting a combination of physical activity, improved diet, cognitive and social engagement, and health monitoring improved cognition in older adults at risk of cognitive decline.

“The exciting part of this tool is its ability to deliver evidence-based strategies, encouraging users to take positive steps toward protecting their cognitive well-being,” Evans added. “It’s never too early or too late to take charge of your brain health, and the Brain Health Habit Builder makes it easy to get started.”

Brain health includes how well individuals think, learn and remember. While brain health science is rapidly evolving, growing evidence shows that addressing certain risk factors and adopting healthy behaviors can reduce the risk of cognitive decline and possibly dementia.

The Alzheimer’s Association is a recognized leader in brain health, translating cutting-edge research into programs and initiatives for the public. The Association’s 10 Healthy Habits for Your Brain campaign offers easy-to-understand strategies for improving brain health. The Association also offers in-person education programs in communities nationwide.

The Brain Health Habit Builder is the first in a new suite of resources from the Alzheimer’s Association in light of the U.S. POINTER study results. Additional initiatives will include a virtual brain health training program for health care providers, a community recognition initiative to spotlight businesses championing brain health, and a brain health roundtable that will bring together leaders from health care, public health, community, and corporate sectors to accelerate collaboration and drive meaningful impact.

“The Alzheimer’s Association is committed to ensuring individuals across all communities have the information they need to routinely and meaningfully take action to improve their brain health,” Evans said. “Making even small changes to improve brain health can make a big difference.”

To begin building your plan for brain-healthy habits, visit alz.org/habitbuilder. To find an Alzheimer’s Association education program near you, visit alz.org/crf.

About the Alzheimer's Association

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia®. Visit alz.org or call 800.272.3900.