A new PSA from the Alzheimer's Association and the Ad Council seeks to educate pre-care partners, especially within the Black community, about the subtle signs of cognitive and behavior changes that aren’t normal aspects of aging.

Join Generation Hope to keep the momentum going for Alzheimer's research, treatments, care and support. Together, we can end Alzheimer's and dementia. 

Early detection offers significant benefits. Hopeful Together gives people the tools and resources they need to notice the early signs of dementia and start the conversation with their loved one.

No one survives Alzheimer's disease. But someday, that will change. The First Survivor reflects the hope and progress that is achieved through the action of our supporters and the Association's leadership.

Actors, musicians and athletes are using their platforms to amplify the fight to end Alzheimer’s and other dementias and share personal stories of their connection to the disease.

END ALZ Day is a powerful day of unity, hope and fundraising action that prioritizes brain health and the fight to end Alzheimer’s and dementia.

Led by a star-studded lineup of celebrities who share why they’re passionate about “going purple,” Alzheimer’s & Brain Awareness Month is dedicated to encouraging a global conversation about the brain and dementia.

World Alzheimer's Day and World Alzheimer's Month in September are global efforts to raise awareness and challenge the stigma around Alzheimer's disease and other dementia.

Each November, the Alzheimer's Association offers support and pays tribute to the nation's caregivers in thanks for their dedication, selflessness and strength in the battle against Alzheimer’s.

Music Moments explores the emotional connection between music and life’s important moments to reach new audiences and spark conversation about Alzheimer’s.

Unforgettable highlights the experiences of Black families facing Alzheimer’s. Explore the film’s national reach and how to bring this story to your community.

"Memories of My Grandfather" is a mini telenovela designed to spark dialogue about Alzheimer’s in Hispanic communities. Through the story of a multigenerational U.S. Hispanic family, it encourages open conversations about memory loss, diagnosis and caregiving, and is available in English and Spanish.