Bruce Baude is a member of the Alzheimer's Association Board of Directors. He retired from CNO Financial Group in 2022 as executive vice president, chief operations and technology officer.

During his time at CNO Financial, he provided strategic leadership over the company's operations and IT functions. Baude was previously chief operating officer at Univita Health. He joined Long Term Care Group in 2005 and served as chief executive officer through 2008, until its acquisition by Univita. From 2001 through mid-2005, he was president and chief executive officer of ProCard, Inc., a subsidiary of global payments processor TSYS. Before joining ProCard, Baude was with Bank One Corporation, where he held various roles including chief executive of Banc One Financial Card Services. He began his career with IBM. He is a past chair of the board of MIB Group. Baude graduated with a bachelor of science from the University of Colorado.

Baude was elected to the Alzheimer's Association Board of Directors in 2017.