The collaboratively developed Alzheimer's Association Strategic Plan is the roadmap for the Association. It builds on our progress and includes overarching Association-wide strategic objectives.

Overview

As the leading voluntary health organization in Alzheimer's care, support and research, the Alzheimer's Association has accelerated research, advanced public policy, and driven quality care and support across communities since our inception in 1979, with particular progress over the last 10 years. This has led to scientific breakthroughs, significant federal funding and greater concern about the disease.

We are now entering a moment of great opportunity for progress and increasingly urgent need to address growing rates of Alzheimer's and dementia. This is particularly urgent among communities who have not yet been reached with information and resources. This moment requires continued leadership by the Alzheimer's Association, amidst an evolving landscape, to drive toward our vision of a world without Alzheimer's and all other dementia.

In 2023, the Alzheimer's Association undertook a collaborative, organization-wide process to create a new 10-year vision to guide our shared work for the 10-year period to begin on July 1, 2025. This collaborative effort was an opportunity to think boldly and consider a long-term time horizon for our impact.

This 10-year vision will guide the Association's strategic priorities and plans over the next decade. It was developed by a steering committee of Association board members and senior staff, with input from staff and volunteers from stakeholders across the Association, close friends and supporters, and those who understand the realities of the broader landscape.

FY26-FY35 10-year vision

The Alzheimer's Association will continue to lead breakthrough research and a new era of quality care for those impacted by Alzheimer's and all other dementia, so that all communities are included as we drive closer toward cures.

The Association is differentially positioned to advance this vision through four cross-cutting levers of change:

• Activate individuals and communities.

• Accelerate research, translation and implementation.

• Enable communities and systems to deliver quality and equitable care.

• Foster collaboration and understanding.

In the next decade, we will see:

• Individuals across all communities routinely take action to promote brain health, reduce risk and prevent dementia.

• Widespread screening, diagnosis, quality care and effective treatments for all stages of disease are accessible to everyone.

• Clinical symptoms can be slowed, stopped and even prevented.

The Alzheimer's Association Strategic Plan FY26-FY28 outlines the first steps that the Alzheimer's Association will take to achieve that 10-year vision.

Strategic levers of change

Activate individuals and communities

The Alzheimer's Association will lead the way to build the grassroots movement. Together we will drive equitable change to improve access to treatment and quality care along the continuum. We will engage more constituents and increase activations in all communities.

As we work to activate individuals and communities, we'll focus on:

• Developing relationships, capabilities and resources to empower individual and community advocacy with a focus on equity and communities that have not yet been reached.

• Connecting, learning from and supporting the needs of communities less engaged with the cause.

• Providing a platform for action for those eager to solve the Alzheimer's and other dementia crisis.

Accelerate research, translation and implementation

The Alzheimer's Association leads and invests in global research and its translation and implementation to improve clinical care and equitable health outcomes facing individuals and their carers living with Alzheimer's and other diseases that cause dementia.

As we work to accelerate research, translation and implementation, we'll focus on:

• Investing in and advocating for research and clinical trials globally that includ e all those impacted by Alzheimer's and other dementias across demographics, different underlying diseases, and different stages of disease.

• Accelerating translation from research discoveries to clinical care, including through technological innovations.

Enable communities and systems to deliver quality care

The Alzheimer's Association will lead a bold transformation of Alzheimer's and dementia care, with a sharp focus on driving systemic change across regulatory, legislative and health care environments. We will pave the way for policy reforms and infrastructure improvements that ensure that high-quality, affordable care is accessible to all communities.

As we work to enable communities and systems to deliver quality care, we'll focus on:

• Creating conditions for changes in the regulatory, legislative and health care/care environments to provide accessible and affordable services for all.

• Equipping and educating those who deliver care to meet the needs of all communities.

Foster collaboration and understanding

The Alzheimer's Association will convene and activate partners around a shared vision to bring diverse perspectives and additional resources to the cause. In doing so, we will educate and build awareness to reduce stigma, focus on brain health and advocate for individual and community needs.

As we work to foster collaboration and build understanding, we'll focus on:

• Convening and activating partners around a shared vision to bring diverse perspectives and additional resources to the cause.

• Educating and building awareness to reduce stigma, focus on brain health and advocate for individual and community needs.

Our mission

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Our core values

The Alzheimer's Association's core values are forged by our commitment to the highest ethical standards and drive our priorities, commitments and organizational decisions. Our reputation is the ultimate asset, and these core values guide our behaviors, judgments and how we accomplish our mission:

Community

Inspire all people and organizations to join the cause and grow our shared passion.

Inclusivity

Seek out different and diverse viewpoints through collaboration.

Accountability

Take responsibility to achieve goals and expect results — ourselves and others.

Agility

Lead and embrace changes with courage.

Integrity

Act ethically, with honesty, transparency and compassion.