Toyota Motor Sales Company, among the world's largest automotive manufacturers, is committed to making a difference in communities all over the country. Toyota has been an American tradition for 57 years. While the organization is passionate about making great cars and trucks, their story is about much more than their vehicles. By sharing their principles and practices with community partners, Toyota drives toward a better world for all.

As part of their commitment to the community, participating Toyota dealerships in New York, New Jersey and Connecticut are inviting service customers to make a donation at in support of Alzheimer’s & Brain Awareness Month and The Longest Day®.

Customers who donate $10 to $75 at, from June 1–June 30, 2018, will receive a $15 Toyota Service discount for use on their next service visit at participating Toyota Service Centers in New York, New Jersey and Connecticut. Service customers will also be able to learn about The Longest Day through posters on display at participating dealerships. The Longest Day, held on June 20, the summer solstice, is a sunrise-to-sunset event to honor those who face Alzheimer’s with strength, passion and endurance. For more information, visit

Active Program Dates: June 1-30, 2018

Product or Program: Awareness and online fundraising campaign 

Benefit to Association: 100% of donations at, with a minimum donation of $15,000


Partner with the Alzheimer's Association

To start a conversation about becoming a national corporate partner, please fill out our Corporate Partner Interest Form.