A community of women investing in women and the future of the fight against Alzheimer’s.

As the philanthropic community of IWCA, the Purple Impact Circle brings together women committed to advancing the fight against Alzheimer’s through annual giving and collective action. Members' generosity helps sustain a welcoming and accessible IWCA community while supporting the broader mission of the Alzheimer’s Association across care, research, education, and advocacy. 

But being a Purple Impact Circle member is about more than making a financial contribution. Members develop a closer connection to the mission and to one another through meaningful gatherings, learning experiences, personal stories, and opportunities to see the impact of their generosity firsthand. Each member can also serve as an ambassador in ways that reflect her own interests, relationships, expertise, and availability.

Together, Purple Impact Circle members strengthen IWCA and the Alzheimer’s Association by sharing the mission, making meaningful connections, supporting fundraising efforts, taking on leadership opportunities, and expanding the community of people committed to a future without Alzheimer’s.

Their investment helps ensure that the connection, education, leadership opportunities, and support found within IWCA remain available to every woman who needs them - today and in the years ahead. 

Because sometimes the greatest gift isn't what your contribution provides. It's who it makes room for.

JOIN TODAY / DONATE TO IWCA

Commitment + Benefits 

Annual Commitment: $1,000+ 

PIC members will receive: 

• Purple Impact Circle member pin  

• Two complimentary tickets to the Power of Purple: A Reason to Hope Luncheon  

• Name recognition through the Power of Purple Luncheon program, IWCA website, Annual IWCA Impact Report, Quarterly newsletter, and IWCA educational and social events 

Member Experience 

The PIC experience is built around four primary areas: 

• Connection: Opportunities to develop meaningful relationships with other PIC members and the broader IWCA community. 

• Mission & Learning: Curated opportunities to deepen members' understanding of Alzheimer's care, research, education and advocacy. 

• Impact & Stewardship: Regular stories, updates and an annual impact report demonstrating what members' generosity helps make possible. 

• Contribution & Leadership: Flexible opportunities for members to use their voices, relationships, expertise and influence to further the mission. 

PIC Ambassador Role 

Purple Impact Circle members serve as ambassadors for IWCA and the Alzheimer’s Association by using their voices, relationships, experiences, and expertise to help advance the mission and strengthen the community.

Every PIC member is an ambassador, but each member chooses how she wants to contribute.  Opportunities may include: 

• Share & Advocate: Share IWCA programs, educational opportunities, caregiver resources, events, and Alzheimer’s Association initiatives with personal and professional networks. 

• Invite & Welcome: Invite women to IWCA events, introduce prospective PIC members, welcome new members, or bring someone new to the Power of Purple Luncheon. 

• Connect: Make introductions to individuals, companies, healthcare professionals, community organizations, or potential partners who could strengthen IWCA’s reach. 

• Champion Fundraising: Support existing fundraising opportunities—including Walk to End Alzheimer’s, Power of Purple Luncheon, and Do What You Love to End ALZ—through participation, giving, recruiting, sharing, introductions, or sponsorship connections. 

• Contribute Expertise: Share professional expertise, caregiver experience, community knowledge, or other skills when relevant opportunities arise within IWCA. 

• Lead When Interested: Participate in a committee, support an initiative or activity, or pursue a larger leadership role when there is mutual interest and an appropriate opportunity. 

The goal is not to create additional obligations for PIC members, but to provide meaningful and flexible pathways for each woman to contribute based on her interests, relationships, expertise, and availability.

Questions? Contact Ryan Jameson at rejameson@alz.org.