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Overcoming Stigma

An older Black woman, looking out confidentlyFacing stigma is often a primary concern of people living with Alzheimer's and their care partners. Those with the disease report being misunderstood because of the myths and misconceptions others have about the disease.


Why we need to fight Alzheimer's stigma

After my diagnosis, I was overwhelmed by fear that made me want to hide. But out of that fear grew determination. I wanted to learn everything I could about the disease and make awareness my cause.

Phil G., Living with Alzheimer's

Stigma is the use of negative labels to identify a person with a disability or illness. Stigma around Alzheimer's disease exists, in part, due to the lack of public awareness and understanding of the disease, preventing people from: 

  • Seeking medical treatment when symptoms are present
  • Receiving an early diagnosis or any diagnosis at all
  • Living the best quality of life possible while they are able to do so
  • Making plans for their future
  • Benefitting from available treatments
  • Developing a support system
  • Participating in clinical trials

Stigma and lack of awareness also impacts Alzheimer's disease research. The government funds Alzheimer's research at lower rates than other diseases, even when the cost of caring for Alzheimer's disease is significantly higher.

The experience of Alzheimer's stigma

Stigma and stereotypes are a significant obstacle to well-being and quality of life for those with dementia and their families. Here are some examples of the stigma you may experience:

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  • A diagnosis may test friendships. Friends may refuse to believe your diagnosis or withdraw from your life, leaving a feeling of abandonment or isolation.
  • Relationships with family may change. Family members may not want to talk about the disease, perceive you as having little or no quality of life, or may avoid interacting with you.
  • Others may approach your care partner to ask about you rather than asking you directly how you are doing.
  • The reaction of some friends and family to your diagnosis may prevent you from seeking help from others.

Five tips to overcome Alzheimer's stigma

The following tips are based on the advice and experience of current and former members of the Alzheimer's Association National Early-Stage Advisory Group, which consists of individuals in the early stage of the disease who help raise awareness about the disease.

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  1. Be open and direct.

    Engage others in discussions about Alzheimer's disease and the need for prevention, better treatment and an eventual cure. Engage with others like you on our message boards.
  2. Communicate the facts.

    Sharing accurate information is key to dispelling misconceptions about the disease. Whether a pamphlet or link to online content, offer information to help people better understand Alzheimer's disease. Learn the facts about Alzheimer’s and find an education program online or near you.
  3. Seek support and stay connected.

    It is important to stay engaged in meaningful relationships and activities. Whether family, friends or a support group, a network is critical. Find an early-stage support group near you.
  4. Don't be discouraged.

    Denial of the disease by others is not a reflection of you. If people think that Alzheimer's disease is normal aging, see it as an education opportunity. Here are some tips for helping family and friends adjust to your diagnosis.
  5. Be a part of the solution.

    As an individual living with the disease, yours is the most powerful voice to help raise awareness, end stigma, and advocate for more Alzheimer’s support and research. Learn how you can make a difference in the fight against Alzheimer’s.


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